Today's Entrepreneur: Anthony Ortiz

Mitos Suson · September 23, 2015 · Short URL: https://vator.tv/n/3ffb

No. 1 Mistake: Get comfortable

Today's Entrepreneur is Anthony Ortiz, Founder and CEO at FitlyFitly is the creator of SmartPlate, is a two-time Digital Health award winner, University City Science Center-backed and DreamIt Health alumni, with a proven track record for vetted, technological innovation. SmartPlate is the world's first intelligent plate that instantly tracks and analyzes everything you eat, so you never have to track meals manually again!

Fitly self-categorizes in these areas: HealthcareInternet of Things (IoT)Artificial intelligenceBig data, and Hardware Mobile.

Here's a little about Ortiz:

I am a(n): Entrepreneur

Companies I've founded or co-founded: 
EcoExpress (sold to EcoWay), Fitly Inc. (Founder & CEO)

Companies I work or worked for:
Previously, I founded EcoExpress, a transportation logistics company he grew to a 30 person team and sold within 18 months. Working for Blockbuster Video, OptAmerica Mortgage, Fitly & EcoExpress, I have gained knowledge in retail, finance, health & well

Achievements (products built, personal awards won):
I have recieved multiple awards including:
Delaware Valley Innovator of the Year Award 2013 (Fitly)
Marcum Innovator Award 2014 (Fitly)
Digital Health Accelerator Award 2014 - 50K Grant
DreamIt Health Accelerator Award 2013 - 50K Dilutive
"WOW" Award for best customer service and revenues in 2000 (Blockbuster Video)
Created SmartPlate - World's first connected plate.
"Expert Marksman" ribbon - United States Airforce
Featured in Forbes magazine, Times of London, Times of India, FOX News, CBS News, Univision and more!

If you are an entrepreneur, why? 
I am an innovator & entrepreneur. I believe that the most successful and disruptive businesses begin with a spark of innovation, which is scaled and managed by excellent entrepreneurs, and then sustained by continuous innovation. Either without the other is doomed.

My favorite startups: 
SKULLY, Hampton Creek, BioBots

What's most frustrating and rewarding about entrepreneurship/innovation? 
Competition is the most frustrating yet rewarding once you find your "zenith".

What's the No. 1 mistake entrepreneurs make? 
Get comfortable

What are the top three lessons you've learned as an entrepreneur?

Don't get comfortable, move with a sense of urgency, and stay paranoid. Someone is definitly trying to crush you.

Full bio

I'm the Founder/CEO @Fitly, the creator of SmartPlate.

SmartPlate is the world's first intelligent plate that instantly tracks and analyzes everything you eat, so you never have to track meals manually again!

Since launch, we have sold hundreds of units to amazing customers and garnered the attention of major national, international & local media from the Wall Street Journal, CBS News, FOX News, The Inquirer to The Times of London.

To see a demonstration of our technology, please visit getsmartplate.com

Prior to starting Fitly, I founded a successful transportation logistics company which I grew to a 30 person team and sold under eighteen months. I also held executive & managerial positions in both finance and retail; as a mortgage broker on Wall Street and DM for a family owned and operated Blockbuster Video franchise in the Greater Philadelphia Area. I turned my first profit when I was 12.

Fitly, is a University City Science Center, Digital Health Accelerator and DreamIt Health 2013 alum that has created its first product,

Personally, I love any sport that requires the use of a board, a good slice of pizza every now and then, and who doesn't love music?

Always happy to connect with new people. Drop me line, let’s grab a local brew and talk about changing the world together.


Healthiest, Inc. is a finalist in the Splash LA competition. The top eight of the competition will compete live on stage at Splash LA on Oct. 15 at Loews Santa Monica Hotel. Register here. 

*Want to be included in our Today's Entrepreneur series? Email me: mitos@vator.tv 

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Mitos Suson

I produce Vator Events and enjoy the challenge. I am learning and growing a lot, being involved with Vator and loving every moment of it!

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Fitly

Startup/Business

Joined Vator on

More than 2 in 3 adults in America are overweight or obese. This pandemic is growing at a global scale. Traditional weight loss and nutrition programs such as Weight Watchers, Jenny Craig, and Nutrisystem are not sustainable and only provide short-term fixes to a long-term problem. Digital health applications and wearables, on the other hand, are rapidly taking market share from these incumbents. These industries are growing at a 43% CAGR on average with a projected market size of $37B by 2020.

SmartPlate by Fitly, is the only intelligent nutrition platform that sits at the intersection of Digital Health, Artificial Intelligence, and Internet of Things. We differentiate through a ‘hardware assisted A.I.’ approach that will yield a unique dataset to create the most accurate, user-friendly, and scalable nutrition tracking app on the market.

This synergy between Internet of Things, Deep Learning & Connected Health will enable safe exchange of information between users/patients and care-providers.
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Anthony Ortiz

Joined Vator on

I'm the Founder/CEO @Fitly, the creator of SmartPlate. SmartPlate is the world's first intelligent plate that instantly tracks and analyzes everything you eat, so you never have to track meals manually again!