Today's Entrepreneur: Robert Nathanson

Mitos Suson · April 7, 2015 · Short URL: https://vator.tv/n/3cfc

No. 1 Mistake: Not delegating the right jobs to the right people while thinking they can do it all.

Today's Entrepreneur is Robert Nathanson, founder of OpenTreatment, a company that finds a physician that takes your insurance or you can simply search by typing in a location through your GPS. 

Nathason is a graduate of the University of San Francisco in BS BioChemistry & Marketing last 1995 and became a Doctor of Chiropractic in 2000 at Life West School of Chiropractic. 

OpenTreatment (currently in the top-15 semi-finalist) is competing in Vator Splash Oakland 2015 startup competition. 

OpenTreatment self-categorizes itself into these areas: Electronic management records (EMR)HealthtechMobile appsHealthcareEnterprise software

The top 8 finalist will compete and present live on stage in front of several hundred tech influencers (CEOs, media and investors).

Here's a little about Nathanson:

I am a(n): Entrepreneur

Companies I've founded or co-founded: OpenTreatment

Companies I work or worked for: Marqeta, inc., Pacific Bell

Achievements (products built, personal awards won):
  • Won top 25 at the Extreme Tech Challenge out of 2000 applicants. Spoke at CES on the Monster Stage 2015. 
  • Was awarded speaker at 2015 Collision Summit in Las Vegas, Nevada. 
  • Awarded KMPG Technology & Innovation Community Member . Connected to a select group of start-up entrepreneurs, FORTUNE 500 tech industry visionaries, venture capitalists, and cross-industry technology leaders in a four-week crowdsourcing program.
If you are an entrepreneur, why? I want to create a useful platform and app that everyone will use and enjoy, while empowering and creating new technology.

My favorite startups:
Uber, SideCar, Zappos, PayByPhone, Getaround

What's most frustrating and rewarding about entrepreneurship/innovation? It always takes more time and more money. Always stay true to what you believe in. The more people you talk to and the more they get your passion, concept and "ways to make their life easier" is the most rewarding thing to me.

What's the No. 1 mistake entrepreneurs make? Not delegating the right jobs to the right people while thinking they can do it all.

What are the top three lessons you've learned as an entrepreneur? Always takes more time and more money. Get your team aligned and work together. Listen to your audience.

Full bio

Prior to founding OpenTreatment, Dr. Nathanson, from a focus on disease to a focus on wellness by promoting high standards in professional transformed care ethics and quality of treatment. Dr. Nathanson maintained complete autonomous decision-making authority within the areas of marketing, sales, finance, human resources, technology, information systems and administrative affairs.

Managed over 3,000 patient files and over 12,000 patient reports while marketing and building high-performance executive teams and leading sophisticated platforms and service organizations with market penetration up to 300 Million users. A strategic visionary with a clear sense of purpose and urgency when faced with diverse situational challenges during periods of both declining sales and rapid growth.

Skilled at establishing operational excellence within culturally diverse environments, translating conceptual models into specific growth strategies, and planning/executing multi- faceted global business development campaigns designed to improve market share, gross revenue and EBITDA.

He earned a DC from Life West and Qualified Medical Evaluator from Palmer and a Bachelors of Science in Business Administration from the University of San Francisco, School of Business. (Biochemistry/Marketing). 


*Want to be included in our Today's Entrepreneur series? Email me: mitos@vator.tv

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Mitos Suson

I produce Vator Events and enjoy the challenge. I am learning and growing a lot, being involved with Vator and loving every moment of it!

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OpenTreatment

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Imagine needing to see a Doctor, or find a doctor while traveling and having your Intake Forms, Insurance Verified & Approved, All YOUR medical files, See Live ER Wait times, and Have an Uber pick you up in under 4 minutes to your appointment.

Based on your GPS OpenTreatment finds a physician that takes your insurance or you can simply search by type and location.  Once you select your Doctor you can send his office immediately your Intake form, insurance, medical files, Labs and X-rays.

Your Daughter has a Fever and you need to find an ER room nearest you. You will see LIVE ER Wait Times - Pick the closest one and that is it.  Again as an option a Uber will come and get you and when you arrive they know your daughters name, insurance is all set, medical files and any current X-rays and will see her at the time you select. It's that simple.  **(In cases where it is an Emergency and 911 is needed, OpenTreatment has contracted with the 2nd largest Ambulance Company in SF to ping the closest Ambulance using our technology vs a call center or dispatch that is not GPS centric) 

(9-1-1) 17-48 Minutes is average wait time today nation wide - vs with OpenTreatment 2-10 x faster! 


(1) Open Treatment is a "TSA Pre Board" for medicine. Patients fill out a simple history form or use the in-app medical file transfer function to reduce their wait times at participating hospitals--we're talking from 4 hrs 20 min to a 16 minute wait. 

(2) Open Treatment is like a Square reader for insurance cards. It gives Physicians the opportunity to quickly "read" insurance cards (via a patented process) so the doctors knows their patients' benefits (e.g. how much is left on their deductible). This is important to ensure timely billing and more transparency of the billing process.

(3) Open Treatment has a Uber-like map function for hospital wait times. Plus! The app connects with Uber to get a non-acute patient there faster than calling 911. Plus, Uber pays for the trip there. 

No more filling out the tedious intake forms, have insurance questioned, carry around medical files or films....it's all with one push of a button.

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Robert Nathanson

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