Social will be the beneficiary of brand dollars in 2012

Bambi Francisco Roizen · July 13, 2012 · Short URL: https://vator.tv/n/2837

Dachis Group Jeff Dachis says brands are stepping up to embrace social

This year will be the year where businesses commit meaningful dollars in social engagement marketing and those dollars will come from brand budgets, not search, predicted Jeff Dachis, founder and CEO of Dachis Group.

In this interview, Dachis shares his view on why brands are starting to embrace social marketing as they seek to connect with their fans. Not only do brands need to understand where to put their dollars to work, they need to understand how to track the returns of their efforts.

Dachis, a pioneer in online advertising as a co-founder of Razorfish which had an IPO back in the late '90s, has a lot riding on his prediction as his company works with major brands to help in this pursuit. The company has raised $30 million in financing to be a soups-to-nuts provider of big data analytics and implementer of creative campaigns.

The Dachis Group has 350 measures that it rolls up into specific metrics, like mindshare, brand awareness, brand love and brand advocacy. The company also tracks more than 30,000 brands in order to give its clients perspective on how they're doing against their competition. Dachis works with more than 50% of the Fortune 500 companies.

Watch the interview to hear Dachis explain how his company can help big businesses and how Dachis Group fits in the ecosystem that consists of a wide variety of social media marketing vendors such as Buddy Media, Vitrue, Omniture, Radian6, Hearsay Social and more.

Bambi Francisco Roizen

Founder and CEO of Vator, a media and research firm for entrepreneurs and investors; Managing Director of Vator Health Fund; Co-Founder of Invent Health; Author and award-winning journalist.

All author posts

Related Companies, Investors, and Entrepreneurs

Hearsay Social

Startup/Business

Joined Vator on February 2, 2011

The world’s largest brands, including State Farm, Farmers Group, and 24 Hour Fitness, use Hearsay Social’s award-winning technology platform to achieve regulatory compliance, build stronger customer relationships, and bolster their brand across all the major social networks, including Facebook, Twitter, LinkedIn, and Google+. Hearsay Social has raised $21M from Sequoia Capital, NEA, and top executives from Twitter, Facebook, LinkedIn, Google, and YouTube, and is headquartered in Silicon Valley with offices in New York and Ohio.

Salesforce Buddy Media

Startup/Business

Joined Vator on March 20, 2008

Salesforce Buddy Media is the social enterprise software of choice for eight of the world's top then global advertisers, empowering them to build and maintain relationships with their consumers in a connections-based world. The Buddy Media social marketing suite helps brands build powerful connections globally with its scalable, secure architecture and data-drive consumer insights from initial point of contact through point of purchase. Buddy Media is headquartered in New York City, with additional offices located in Asia, London and San Francisco.

Dachis Group

Startup/Business

Joined Vator on January 9, 2012

Dachis Group powers the design, development, management and measurement of Social Business solutions for the world’s leading companies. We have been fortunate enough to deliver social solutions, drive social brand engagement and deliver meaningful social insights for the world’s largest companies and most valuable brands.

Through SaaS based data services, a comprehensive set of social technology platforms, and the world’s largest social business professional services organization, Dachis Group is the world’s leader in social business.

Dachis Group:

Measures social performance with Dachis Group Social Business Intelligence

Manages social brands with Dachis Group Performance Brand Marketing

Connects the social enterprise with Dachis Group Connected Company

The company serves global customers worldwide including clients AT&T, Citibank, Disney, Estée Lauder, General Electric, Hewlett-Packard, Kodak, Nestlé, Nokia, and Target with a network of offices in 13 cities in 10 countries, employing over 250 professionals.

Dachis Group develops and maintains the Social Business Index, providing ongoing real-time ranking, analysis, and benchmarking of social business adoption and performance of the most connected and engaged companies based on Dachis Group’s Social Business Intelligence as a Service (SBIaaS) data services platform.

Dachis Group operates and manages the Social Business Council, the largest peer-to-peer knowledge-sharing community for active social business practitioners.

Dachis Group hosts an ongoing series of annual Social Business Summits, exploring the most current ideas in social business thought leadership, fostering ongoing dialog among participants, and engaging other social business practitioners in real-time, in-person, day-long events around the globe.

Dachis Group operates as one of the world’s largest Facebook® Preferred Developer Consultants through Dachis Group and subsidiaries. The company has recently launched over 500 custom Facebook® applications, tabs, and Facebook® Connect integrations for the world’s leading brands.