How big companies engage the social marketplace
Jeff Dachis, founder and CEO of Dachis Group, talks to Bambi Francisco
The Dachis Group helps companies connect and engage with their customers by helping them understand who their advocates are and how their brand is being perceived across social media. Recently, Bambi Francisco sat down with founder Jeff Dachis to find out how he helps companies engage the social marketplace. In the interview, Dachis talks about ways to identify the most loyal and rabid fans and those willing to be brand warriors that propagate and amplify a company's message. Dachis also talks about how the company can help identify how brands are performing around particular events, like March Madness or the Super Bowl.
Bambi Francisco Roizen
Founder and CEO of Vator, a media and research firm for entrepreneurs and investors; Managing Director of Vator Health Fund; Co-Founder of Invent Health; Author and award-winning journalist.
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Dachis Group
Startup/Business
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Dachis Group powers the design, development, management and measurement of Social Business solutions for the world’s leading companies. We have been fortunate enough to deliver social solutions, drive social brand engagement and deliver meaningful social insights for the world’s largest companies and most valuable brands.
Through SaaS based data services, a comprehensive set of social technology platforms, and the world’s largest social business professional services organization, Dachis Group is the world’s leader in social business.
Dachis Group:
Measures social performance with Dachis Group Social Business Intelligence
Manages social brands with Dachis Group Performance Brand Marketing
Connects the social enterprise with Dachis Group Connected Company
The company serves global customers worldwide including clients AT&T, Citibank, Disney, Estée Lauder, General Electric, Hewlett-Packard, Kodak, Nestlé, Nokia, and Target with a network of offices in 13 cities in 10 countries, employing over 250 professionals.
Dachis Group develops and maintains the Social Business Index, providing ongoing real-time ranking, analysis, and benchmarking of social business adoption and performance of the most connected and engaged companies based on Dachis Group’s Social Business Intelligence as a Service (SBIaaS) data services platform.
Dachis Group operates and manages the Social Business Council, the largest peer-to-peer knowledge-sharing community for active social business practitioners.
Dachis Group hosts an ongoing series of annual Social Business Summits, exploring the most current ideas in social business thought leadership, fostering ongoing dialog among participants, and engaging other social business practitioners in real-time, in-person, day-long events around the globe.
Dachis Group operates as one of the world’s largest Facebook® Preferred Developer Consultants through Dachis Group and subsidiaries. The company has recently launched over 500 custom Facebook® applications, tabs, and Facebook® Connect integrations for the world’s leading brands.
Jeff Dachis
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Jeff Dachis is an American entrepreneur and currently the CEO, Chairman, and Founder of Dachis Group.