Rajat Paharia's gamification deck at Vator Spark

Kristin Karaoglu · June 18, 2012 · Short URL: https://vator.tv/n/26fe

Gamification = Motivation

"Gamification = Motivation by Rajat Paharia, CPO, Bunchball.com

Rajat Paharia, CPO at Bunchball.com, believes that gamification, when done right, is a tool that can help people interact with a product in a more fun way than approaching it as a job that has to be done...

Read Krystal Peak's write-up: Gamification is not manipulation, it's motivation

Want to see photos from Vator Spark? Check them out here.

Kristin Karaoglu

Woman of many skills: Database System Engineer; SplashX event producer; Author of Startup Teams

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Bunchball

Startup/Business

Joined Vator on April 9, 2012

Bunchball is the industry leader in gamification, an innovative way of engaging users, motivating employees and increasing customer loyalty. Gamification works by integrating game mechanics into digital experiences in order to influence and motivate people. This helps drive a deeper, more compelling user experience, which leads to tangible business benefits, such as increased employee productivity, customer loyalty and revenues. Bunchball's cloud-based Nitro gamification platform is being used by some of the world's leading companies to create experiences that combine intuitive game mechanics with compelling content. Bunchball's customers include Adobe, HP, Cisco, Warner Bros., Comcast, LiveOps, VMware and Hasbro. Based in Silicon Valley, Bunchball's investors include Granite Ventures, Triangle Peak Partners, Northport Investments, and Correlation Ventures. For more information, visit Bunchball online at www .bunchball .com.