Identified pockets $21M to gamify resumes

The Facebook-connected service is aiming at the young professionals that need more robust resumes

As more young professionals enter the job market this summer, many will look to the Web and social media to aid in finding employment. While LinkedIn has become the standard for established professionals to organize their contacts and recruit talent, other Facebook-connected services are cropping up with a focus on younger professionals.

One such company, Identified, So says the co-founder of Identified, has attracted a sizable Series B round of funding to gamily the job seeking process. The latest round, announced today, was $21 million. This funding was led by VantagePoint Capital Partners and Capricorn Investment Group with participation from previous investors including Tim Draper, Bill Draper and Innovation Endeavors. Identified had previously raised a $1.5 million Series A financing.

Identified leverages the data already found on your Facebook page and then prompts users to beef up their resume and ranks their completion and experience to help encourage a more robust snapshot of the individual to be created.

"We're redefining professional identity online for a generation of people who have grown up using Facebook, social media and playing games online," said Brendan Wallace, co-founder and co-CEO of Identified, in a statement. "For young users, job boards and existing professional networking experiences are boring. We are committed to building an experience that is incredibly engaging and informative for our users by taking the principles of game design and applying them to managing your career."

Later this summer, Identified plans to release the business end of the service where companies can recruit talent easily and efficiently. 

This type of service places Identified in the same space as the well-established BranchOut. Both companies use the Facebook API and Open Graph to gain information and suggest network connections but BranchOut has already reached $49 million in funding and has a base usership of 25 million people across the globe.

Identified was founded in 2010 and launched a beta service in September 2011 and now has around 3 million active users and 10 million registered users.