Today's Entrepreneur: Eden Godsoe

No. 1 mistake: Over-thinking and over-analyzing things

Today's Entrepreneur is Eden Godsoe, Founder & CEO of SkinnyScoop. According to her VEQ Eden is a thought leader and is good at team motivation and networking.

Vator’s community is the home to entrepreneurs who embrace their passion and follow their dreams. Our profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs an opportunity to showcase themselves and tell their story. So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entrepreneur, we'd like to hear from you.

I am a(n):
Entrepreneur

Companies I've founded or co-founded:
SkinnyScoop

Startups I worked for:
SkinnyScoop

If you are an entrepreneur, why?
I want to change the world.

My favorite startups:
Eventbrite, Evernote, Uber

What's most frustrating and rewarding about entrepreneurship/innovation?
It is incredibly rewarding to see people using SkinnyScoop's platform and tools in new, exciting ways. And to hear that they are addicted to us (in a good way!)

What's the No. 1 mistake entrepreneurs make?
Over-thinking and over-analyzing things. I know people who took a year to write a business plan. Some analysis is good but then - as the Nike tagline goes - you got to just do it.

What are the top three lessons you've learned as an entrepreneur?

1. Don't over-think things - no analysis or person will give you *the* answer; sometimes you just need to take the leap of faith and do it.

2. Things will not go according to plan - there will be both downside and upside surprises; embrace and learn from it all.

3. Team is everything - take the time to find the right people and don't hesitate to change things if someone is not working out.

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