Today's Entrepreneur: Elin Bostrom

No. 1 mistake: Getting too focused on the business idea

Vator’s community is the home to entrepreneurs who embrace their passion and follow their dreams. Our newly-designed profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs an opportunity to showcase themselves and tell their story. So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entrepreneur, we'd like to hear from you.

Today's Entrepreneur is Elin Bostrom, Co-Founder of Fun2Rent.

Fun2Rent is a semi-finalist in the Splash Competition.

According to her VEQ  Elin is a thought leader and is good at marketing and product  management.

I am a(n):

First-time entrepreneur

Companies I've founded or co-founded:

Fun2Rent

Companies I've invested in:

Fun2Rent

Startups I worked for:

Fanfare, Electric Cloud, Coverity, Fun2Rent

If you are an entrepreneur, why?

I'm bursting with ideas!

My favorite startups:

Getaround, Facebook, and of course Fun2Rent :-)

What's most frustrating and rewarding about entrepreneurship/innovation?

Most rewarding is the joy of seeing your own making bring value to peopleMost frustrating is wanting to do more than one have resources for

What's the No. 1 mistake entrepreneurs make?

Getting too focused on their own business idea/product, and forgetting to listen to customer and consumer needs

What are the top three lessons you've learned as an entrepreneur?

• With passion and hard work, anything is possible!
• Networking is key
• Challenges turns into opportunities