What you need to know - 04/04/11

Barack Obama turns to old friend social media for 2012 bid; Engadget loses editor-in-chief

Mpire, provider of verification and optimization technology company, changed its company name to AdXpose and raised a $3 million  funding round  led by existing investor Draper Fisher Jurvetson.

Online pawnbroking service Borro raised £7.5 million in a round led by Augmentum Capital with participation from Eden Ventures and Rockridge Investments.

Joshua Topolsky revealed that has abandoned his position as editor-in-chief at AOL-owned Engadget to form a new tech news hub in conjunction with sports site SB Nation.

Insight Venture Partners closed two new funds with a combined $2 billion in investor commitments.

Livebookings, a service for making restaurant reservations and marketing, raised £6 million (nearly $10 million) in a round of funding from Balderton Capital and Wellington Partners.

New Yorkers have a new option for steering clear of landlords known for cutting corners with a tool called NYC's Worst Landlords Watchlist, and the link is now available on Craigslist in the apartments category