Brad Gebhard has many years of experience in the consumer products industry. Brad Gebhard is the President of Global Wholesale at American Apparel in Portland, Oregon, and the former CEO of Intelliskin and Hi-Tec Sports USA.

He is known as a pragmatic and entrepreneurial executive with exceptional strategic acumen and a passion for outstanding products and amazing consumer experiences. Anyone in a leadership position needs to understand the strategic and financial goals of its organization.

And so a sense of how the company and all of its parts work together, in order to make a profit, is indispensable. Strategic acumen comes in part from analytical skills and industry insight, but developing strategies that result in a sustainable competitive advantage also requires a broader set of leadership skills…..read more

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Brad Gebhard has many years of experience in the consumer products industry. He is the President of Global Wholesale at American Apparel in Portland, Oregon, and the former CEO of Intelliskin and Hi-Tec Sports USA. He is known as a pragmatic and entrepreneurial executive with exceptional strategic acumen and a passion for outstanding products and amazing consumer experiences.
Anyone in a leadership position needs to understand the strategic and financial goals of its organization. And so a sense of how the company and all of its parts work together, in order to make a profit, is indispensable. Strategic acumen comes in part from analytical skills and industry insight, but developing strategies that result in a sustainable competitive advantage also requires a broader set of leadership skills.
Among the most important of these are interpersonal skills, which enable a leader to tap into the knowledge and experience of two critical groups of people: the company’s strategic network and the leader’s top team. A strategic network is oriented externally, and toward the future. And so it’s this network’s job to keep the leader aware of industry dynamics and international trends. The leader’s top team serves as a forum for debate that can help the leader flesh out strategies, avoid pitfalls and blind spots, and keep optimism in check.
Accountability for an organization’s strategy rests squarely on the shoulders of its leaders. This makes strategic acumen a vital component for a successful leader. Brad Gebhard has been providing his strategic acumen skills to American Apparel since January of 2015.

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Brad Gebhard

Brad Gebhard has been with American Apparel since January of 2015, and serves as its President of Global Wholesale. He is known as a logical official with an entrepreneurial streak and remarkable key keenness. All Author Posts

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