Brad Gebhard is an executive with more than twenty-five years of experience in consumer products, including electronics and apparel. He is the former CEO of Intelliskin Performance and Posture apparel, and Hi-Tec Sports USA. He is now the President of Global Wholesale at American Apparel.
His areas of expertise include multi-brand marketing, and the segmentation of brands by target consumers, product type, and distribution. Leading brands are invariably perceived by consumers to be relevant and compelling, as well as unique.
There are many different ways that any brand can stand out as a leader in the marketplace. The important thing for the owners of a brand is to decide how they are going to lead, and why it will work…
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