Today’s Entrepreneur is Jacqueline Morck, Co-founder and CEO of KeyIn, Inc.. KeyIn is a platform penetrating specialized manufacturing markets who have not had disruption from traditional sales cycles for decades. KeyIn is not a database, but an interactive community powered by verified & credible user generated content. KeyIn is the only place for all of the info people need to make smart big-ticket purchasing decisions.
Morck focuses is on building a better bridge between traditional markets and agile technologies. She got her degree in Cognitive and Psycholinguistic at University of California, Santa Cruz last 2004 and she went to California College of the Arts for Interior Architecture and Environmental Design.
Digital Medical self-categorizes in these areas: Health Tracking Tools Healthcare Healthtech Mobile health Data analytics
Here’s a little about Morck:
I am a(n): Entrepreneur
Companies I’ve founded or co-founded: KeyIn Inc.
Companies I work or worked for: Playhaven, Curriculet, SimGHOSTS
If you are an entrepreneur, why? I want to change the world.
My favorite startups: Tesla, Slack, Github
What’s most frustrating and rewarding about entrepreneurship/innovation? Seeing something no one else sees and than testing, building, and proving it. Is both the most frustrating and most rewarding part.
What’s the No. 1 mistake entrepreneurs make? Not paying enough attention to what is actually working vs what they think should be working
What are the top three lessons you’ve learned as an entrepreneur?
You better love the struggle because it doesn’t get easier
Love what you are building or it isn’t worth it
Trust yourself
Ever since I can remember I have always been building things. From a wall to wall ever changing LEGO city in my bedroom as a child to, working with my dad to build cabinets and decks, helping teenage girls on probation learn how to build meaningful relationships, to finally, designing actual buildings.
In my career, where I am still constantly building, I have focused my interests on companies building a better bridge between traditional markets and agile technologies.
Now, creating my own company I am able to tie all of my building experiences together and apply my best lesson: Successful building relies on successful consumer adoption. KeyIn is the first step to creating a much-needed bridge between the consumer and innovation in B2B.
KeyIn Inc. is competed at the Splash Health. The top eight of the competition will compete live on stage at Splash Health on Feb. 23 at Kaiser Center, Oakland. Register here.
*Want to be included in our Today’s Entrepreneur series? Email me: mitos@vator.tv
