If you lack a marketing budget, use the following three
powerful approaches to instantly increase your site’s traffic. You can read
three additional free social media tactics in Part
1.
Get exposure on
social news sites
Social news publications and aggregators enable people to discover
and share content from anywhere on the Web. These sites, such as Digg,
StumbleUpon, Fark, Yahoo! Buzz and del.icio.us, surface the best content as
submitted and voted on by the community. When you submit an article, image, or
video, it will immediately be added into the mix where other members can find
it, access your site to read it, and vote for it. Once something has earned a
critical mass of votes, it becomes worthy of appearing on the site’s homepage,
which is the ultimate traffic driver you’re aiming for. Since you’ll have to
compete with some of the nation’s leading content providers, you need to be
strategic about which pieces of content you select to submit (they need to be
unique and memorable) and which are most appropriate for a particular site’s
audience (for example, Digg and Fark cater to more males than females).
There are several simple ways to package and market your
content for success on these sites: write strong, bold story titles; use
subheads within a story; organize bites of information into lists (i.e. “Top 10
ways to avoid a layoff”); offer new details on a popular topic (i.e. wacky info
that makes you a hit at a dinner party); vote for great content, not just your
own; and submit your stories regularly and frequently. Don’t forget to build a
network on these sites – invite your friends, find related authors, and add
them to your friends list so that you can collectively find news together.
Create tools for
users to share your content
What good is your content if readers don’t know how to share
or reference it? You need to add “take action” tools on all your article or
video pages, such as print, subscribe to a feed, bookmark, share (email), etc.
Emailing a story to a friend is something today’s media consumers have come to
expect and look forward to, so don’t miss this simple opportunity to take
advantage of their network of friends and peers. AddThis offers a free tool
that enables users to easily share your content on social news sites. For
example, when a reader wants to indicate he likes an article on
NewScientist.com, he can scroll over the “share” button and select Digg. Then
he either registers or signs in as a Digg member, and can instantly vote for
that article, thereby increasing the article popularity and promotional
exposure.
Develop and
distribute widgets
Another free tool for exposing your digital content is a
widget. You’ve probably heard the term but you’re too embarrassed to ask what a
widget is and does. Basically it’s a compact, portable application that can be
easily embedded into someone else’s site or blog. You can use this format to
showcase your site’s headlines, features, images, or whatever you think will
motivate a user to click through. I suggest asking a question, taking a poll,
or somehow getting the user to enter information so that they feel more
connected to your brand on a personal level. The Weather
Channel’s widget does this well by enabling users to insert their zip code
and with one click of a button their local forecast appears. Products like Snap Shots and Widgetbox help you
build, customize, distribute, and track your own widget.
Through friends, fans, partners, and free tools, you now
have the education (and zero excuses) to greatly benefit from social media.
(Image source: moneymakinginternettree)
