Vator.tv, the site best-known for allowing entrepreneurs to record “elevator pitch” videos, has been testing a new way for entrepreneurs to promote their companies — a micro-blogging news feed.
I’m not sure if this feature adds much to services that are already
out there. After all, any company can publish its own blog; if it wants
to send out shorter updates it can sign up for an account on
micro-blogging site Twitter.
Vator’s “Company Updates” feed falls somewhere between the two models.
It looks like messages are limited to a 280 characters, which is twice
as long as the maximum length of a message in Twitter, but much shorter
than most blog posts. Vator users can “follow” companies, as in
Twitter, and see all the updates aggregated on a single page, but you
comment on each message as if it were a normal blog post.
