In the NewTeeVee Live 2008
VC Panel for Online Video Investment Trends, Richard Wolpert (managing
director of Mail Room Fund) addresses the question of how entrepreneurs
will wrest money from VCs.
He emphasizes the importance of differentiating the unique positioning
of your product in its’ competitive space, taking ownership of your
product placement, and getting creative with embedded branding. In the
above photo, he poses with a bottle of water to both entertain and
educate the audience.
reprinted from WOM-buzz
