Speaking at the NewTeeVee Live 2008 VC Panel: Online Video Investment Trends, Warren Lee, principal at Canaan Partners, looks
first toward the capital efficiency of a business plan and its
milestones, secondly to the uniqueness of a product and its features,
and finally to demonstrate a large and favorable opportunity for
traffic and monetization to be realized by strategic partners.
Warren evangelizes the online video advertising space. Let’s look at some ventures which Mr. Lee supports:
- Tremor Media
is a leading advertising network for in-banner and in-stream video
which helps publishers monetize their services and maximize ROI. - Motionbox
is an online video storage and sharing platform. Premium partner
services include DVD creation, Home Movie Depot, and Flipbook. - Arroyo Video Solutions, an IPTV VOD specialist (acquired by Cisco Systems for $92 million in 2006), helps ISPs and cable operators rapidly scale the variety and volume of deliverable on-demand content.
- Broadbus Technologies
developed a carrier-class technology for VOD, mobile video, time-shited
TV, networked DVR, on-demand ad insertion, and switched digital TV.
They were acquired by Motorola in 2006. - Associated Content
is an “open content network” marketplace, an aggregator which attracts
content creators, places calls for content, distributes content to
partner sites, and pays creators through upfront and/or performance.
Templates for content can be regional, topical, seasonal, DIY,
opinions, guides, interviews, news, reviews, travel, or in many other
categories. Content may include text, video, and images.
As Mr. Lee’s code prescribes, these ventures all demonstrate efficiency, uniqueness, and strategic partner advantage. Lesson learned.
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