Microsoft BizSpark. Want to give your startup a boost? Expand your network and get the lastest Microsoft development tools, with no upfront costs.

About the company

Location: 1700 S. Amphlett Blvd., Suite 202 , San Mateo, California 94402, United States flags/United States.gif
Founded in: 2007
Stage: 1.0 (formal launch)
Number of employees: 6-15
Completed funding: VC A Round
Funding history:
- Date: 06/2008, Series A: $6.0M .
Investor names: DFJ, WPP
Short URL: http://vator.tv/c/ea8
Profile creation: February 25, 2009
Last updated: November 16, 2009

Categories

Business to Business, Marketing/Advertising, Software as a Service

Admins

View all »

Followers (599)

 
 
 
 

View all »

Tags

sem, seo, ppc, saas, lpo, search, engine, marketing, optimization, Landing, page, pay-per-click, web,

Yield Software, Inc.

Web Marketing Made Easy
Startup/business
flags/United States.gif California, United States
http://www.yieldsoftware.com

Yield Software integrates and optimizes the "three pillars" of search engine marketing (SEM): pay-per-click (PPC) ad campaigns; natural search page rank (SEO); and website landing pages (LPO).  Our complete Yield Web Marketing Suite enables novices, small businesses and growing organizations to fully embrace the potential of search marketing across Google, Bing and Yahoo! Search through an easy-to-use Web interface powered by sophisticated algorithms that do all the heavy lifting for you.  All of which leads to more traffic to your website at a lower overall cost, resulting in greater conversion rates and increasing revenues (a little thing we like to call ROI).  For folks who'd like to give us a try on a no-risk / no obligation basis, we have a free 30-day trial.  Come check us out www.yieldsoftware.com -- we'd love to welcome you to our service.
 

Latest updates

599 Followers see details »
11787
Derek Gordon (VP, Marketing)
Tips for Tweaking Local Business Listings in Google, Yahoo and Bing: http://www.yieldsoftware.com/2009/11/local-business-center-listings/ on November 16
11787
Derek Gordon (VP, Marketing)
Yield Software introduces Yield Web Marketing Suite for Agencies at ad:tech NYC 2009: http://www.yieldsoftware.com/2009/11/were-big-fans-of-agencies/ on November 03
11787
Derek Gordon (VP, Marketing)
Is pay-per-click (PPC) right for your business? Addressing some common concerns: http://www.yieldsoftware.com/2009/10/is-pay-per-click-right-for-you/ on October 28
11787
Derek Gordon (VP, Marketing)
MediaPost Column: Global Momentness (brought to you by Microsoft) http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116077&lfe=1 on October 26

Business model

SaaS monthly subscription model. Subscription rates are very modest and scale in relationship to the total amount of PPC spend under management with our Yield Web Marketing Suite.
 

Competitive advantage

Only Yield Software "closes the loop" on search engine marketing (SEM) through our fully integrated, Web-based Yield Web Marketing Suite. Search marketing is most effective when three key elements in the equation are in perfect alignment: pay-per-click (PPC) advertising campaigns; websites optimized for natural (or organic) search (SEO); and landing pages that are optimized for peak conversions (LPO).  

 

To date, achieving this closed-loop ideal has been a highly manual, time-consuming process that relies on multiple disaggregated tools and consultants that, to many, feels mysterious and headache-inducing.  Our Yield Web Marketing Suite goes a long way toward addressing these issues by automating the processes and optimization of PPC, SEO and LPO within an easy-to-use, cloud-based app.  Where advertisers are required to take an action, we create clear, easy-to-understand action item lists that simplify even those most complex tasks. All of which leads to lower costs, higher volume and improved conversion rates.

 

It's why we say our Yield Web Marketing Suite is the complete, easy and profitable way to grow your business online.

 

Management Bio

Check out the Yield Software Management Team Page to learn about:

  • Matt Malden, founder & CEO
  • John Coker, co-founder & CTO
  • Derek Gordon, Vice President of Marketing
  • Matthew Baird, Vice President of Engineering
 

IP and defensibility

Currently, Yield Software has four patent applications in process.
 

US traffic of Yield Software, Inc.

US traffic of www.yieldsoftware.com
 
The number of people visiting a site.
Compete ranks the top one million websites in the U.S. based on the number of People the domain attracts each month.
The number of visits made to a site. A person can only be counted as one person in a month, but can make multiple site visits.
The total time spent on a domain as a percentage of the total time spent online by all U.S. internet users.
The number of minutes an average visitor spends on a site during each visit.
The number of pages an average person views on each visit to a domain.

Worldwide traffic of Yield Software, Inc.

Worldwide traffic for the website www.yieldsoftware.com

Feedback and testimonials


No comments have been posted yet.
1 rating | 0 testimonials | 599 followers | 4959 views
Submit your rating for the following company profile components:

Originality or idea:          
Creativity of presentation:          
Market opportunity:          
Presenter/team:          
Competitive advantage:          
or Cancel
Content playlist
Yield Software Launch Complete Web Marketing Suite
Posted: March 31, 2009
(2496 views)

© 2009 Vator, Inc.