This is the fourth part of my interview with Richard Rosenblatt, CEO and co-founder of Demand Media, a new media company whose goal is to publish the world's commercial content.

In the first three interviews (conducted last fall), Richard first talked about Demand's innovative and scientific approach to content creation and Demand's financial outlook and whether an IPO was in its future and how Demand fits into the media landscape.

In this interview, Richard talks about why 'service journalism' is relevant to the consumer and importantly the "intent" of the consumer. 

For instance, if someone wants to know how to eat well, they could read an article on Demand's Livestrong property titled Heart-healthy eating, which advise people to reduce the consumption of trans fat. Unless there's major health discoveries debunking this accepted fact, this article will be as good in future years as it is today. Additionally, anyone reading this article is likely to be interested in eating well and health issues. It's no wonder there's an advertisement for Kaiser Permanente on the article.

Many of these articles are churned out via Demand Studios. 

Watch the interview for what Richard has to say about Demand's content and why the company hasn't been that acquisitive.