Virtual marketplace LiveGamer catches TwoFish

Acquisition will streamline marketplace set-up for publishers and solidify LiveGamer's dominance.

Technology trends and news by Matt Bowman
August 24, 2009 | Comments
Short URL: http://vator.tv/n/a2d

1436

In an attempt to corner the booming in-game virtual goods economy, LiveGamer, which lets players buy and trade in-game virtual goods, has acquired microtransaction platform and data provider TwoFish. The terms of the deal were not disclosed. LiveGamer gives players a way to monetize the points and other goods they earn in games. Take that, Gary Larson.

Two Fish’s primary product, Two Fish Elements, provides an accounting and currency management system that optimizes the real-currency price of virtual goods, offers a catalog of virtual items available for purchase within a particular game, and lets publishers track ecommerce performance with their analytics tools. LiveGamer expects the integration to streamline the time it takes for its customers to set up a virtual goods marketplace. Founded in 2006, TwoFish raised $9.5 million from Venrock, Rustic Canyon and TriplePoint, and has 17 employees.

The announcement comes on the heels of LiveGamer’s acquisition in late July of N-Cash, a Korean publisher-to-player microtransaction platform. The company is gunning to become “the first truly global, end-to-end solution for the micro-transaction industry,” and is arguably the leader in the space. Competitors include PlaySpan, which powers microtransactions for over 1,000 games and recently acquired microtransation app developer SpareChange.

Users can access Live Gamer from within games themselves, and conduct secure transactions. Their goods become available in the marketplace in real time, so users don't even need to pause to monetize all their hard work. LiveGamer’s partners include Sony Online Entertainment, Funcom, GoPets, and Acclaim. The company raised a $24 million A round in 2007 from Charles River, Kodiak and FirstMark Capital.

The virtual goods market is expected to reach $6 billion by 2013, according to a recent report by Piper Jaffray. How to get gamers to pony up the dough is a matter of serious study. Jeremy Liew and Tim Chang have some ideas.


Related companies, investors and entrepreneurs

Plogo_twofish-_twofish
TwoFish
Startup/Business
Description: Twofish was founded in 2006 by Lee Crawford, a veteran of both the gaming and financial software markets. Lee foresaw the need to colla...
Plogo_playspan
Playspan
Startup/Business
Description: PlaySpan™ is game industry's first publisher-sponsored™ in-game commerce™ network. PlaySpan's patent-pending in-game search, commerce and...

Related news


blog comments powered by Disqus
Find your friends' startup new!
Vator is more valuable if you know who's here.
Discover who has a startup and help their success by following their progress!

Featured Stories

Latest company news bites on Vator

BuildingLayer - Nick Such (Co-founder and CEO)
BuildingLayer co-founder and Chief Scientist, John Kiffmeyer, is a Featured Engineer this week on EEWeb http://www.eeweb.com/spotlight/interview-with-john-p.-kiffmeyer
See more
AllowanceTree CEO named Today's Entrepreneur by Vator: http://vator.tv/news/2012-05-25-todays-entrepreneur-arnie-benn
See more
Cognitive Code Corporation - Mimi Chen (Co-Founder and President)
Shotfarm - Lee Syrjanen (Development and Channel Marketing Manager)
Why Does SEO Take So Long? http://bit.ly/JYWEbG
See more