Free music site SpiralFrog shuts down

It wasn't so much the ad recession as much as the site just wasn't a hit


Financial trends and news by Bambi Francisco Roizen
March 20, 2009 | Comments (4)
Short URL: http://vator.tv/n/77f

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 If you were skeptical about whether a startup could make money by selling free music, you were right to be so. SpiralFrog, which made a big splash in 2006 by offering free music, has shuttered its doors, according to CNet.

It's the second-ad supported free music site to go down this year, after Ruckus. SpiralFrog issued secure notes in order to borrow at least $9 million to to keep the operations running last year, according to CNet's source. 

Apparently, SpiralFrog was also shopping itself around this spring, according to Media Memo.

SpiralFrog raised nearly $12 million in VC and debt financing since its five years in existence. It had deals with Universal Music and EMI.

One of the worst economic downturns in our time and an advertising recession have made it extremely difficult for any company to survive. But that's not the only reason SpiralFrog went under.

Here's more from CNet:

That only tells part of the story, however. In truth, the service never caught on with music fans. SpiralFrog's downloads were locked in Digital Rights Management at a time when most of the front-running music services, such as iTunes and Amazon, were freeing songs from copy-protection software, enabling them to play on numerous devices.

In addition, SpiralFrog's music library was always much more limited than iTunes, Imeem, or other competitors. After signing a licensing deal with Universal Music Group, the largest of the four major record companies, in the summer of 2006, nearly two more years would pass before the start-up signed a second top label: EMI.

This meant that SpiralFrog never was able to offer songs from Sony Entertainment Group or Warner Music Group, which account for a large chunk of overall music sales.

(Image source:  anythingbutipod.com)

 

4 comments

Comment_gbg
Kevin Rivers, on March 20, 2009
Oh wow! SpiralFrog shuts down? Well I've been researching this and I've can kinda pinpoint my view of the reason. Firstly, they believe that their ad-model would work. Research proves that no music site can really generate consistent revenue on Ads alone. There has to be other niches which the consumers can discover music with simplicity. Secondly, they offered DRM content which definitely hurt them as bigger players were getting away from DRM. Lastly, they consumed too much of their investments before the launch of the site which can definitely cause a more of a hit-or-miss gamble on the business. Very risky. Me personally, I'd like to see SpiralFrog bounce back and produces a system that perhaps is ad-support but also DRM-Free. I also think that if they expand their ad-supporting system to their consumers outside of the site, they could generate that consistent revenue.

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Bambi Francisco Roizen
Bambi Francisco Roizen, on March 20, 2009
Thanks, Kevin. Great feedback. Can you elaborate more on the DRM problems?

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Comment_gbg
Kevin Rivers, on March 20, 2009
Hi Bambi, Not a problem. The problem with DRM is that they prohibit users to transfer their music to their favorite mobile or MP3 devices. If you were an iTunes buyer a couple years ago, you wouldn't be able to download and burn your music onto a CD or MP3 device other than the iPod. This is because each song is registered with a specific licensing code. Today all major labels has finally embraced the DRM-Free solution which enables anyone to buy music and burn them into a CD or their favorite MP3 device.

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Tony Pytleski
Tony Pytleski, on March 20, 2009
This is sad to hear. I 100 % agree with Kevin. I would like to see Spiral Frog bounce back. Same goes for Ruckus. It seems that with a free service there is always a way to recover, or generate new revenue. Take WaTunes for example we offer a free service, Ad Revenue won't even be calculated in our main sources of revenue. Maybe enough to pay the hosting fee's. We do have plenty of other revenue streams set in place, that will maximize our customer base, usage, and profitability. They should have gone mobile :)

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