Tony Conrad and his co-founders launched Sphere in 2005. Sphere provides an application that reads online articles and directs readers to contextually relevant stories in the blogosphere. Tony talks about clickthrough rates on various partner sites, working with traditional media companies such as the New York Times, the Wall Street Journal and CNN, and their response to pointing readers to blogs. Tony also discusses pageviews, unique visitors and links in Sphere's network, Sphere's advertising driven business model as well as its subscription model. Finally, Tony talks about how online publishers - like Vator.tv - can syndicate their content through Sphere. To see Tony's pitch for Sphere click here. Tony is also a venture partner at True Ventures. To see his pitch for True click here.