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Eight cheap ways to market your small business

by susan solovic, December 26, 2011 | Comments

From having an elevator pitch to getting customer referrals

Famed author Mark Twain said, “Many a small thing has been made large by the right kind of advertising.” But advertising can be expensive. And in a tight economy, many small businesses cut their marketing budgets first because of cash-flow concerns. However, when times are tough, it is even more important to keep your business brand front and center. During ...

Best Vacation Tip for Small Business Workaholics.

by susan solovic, November 3, 2011 | Comments

	Susan Solovic, CEO of itsyourbiz.com Do you actually go on vacation when you go on vacation? Typically, I don't. This Thanksgiving week my husband and I went to Cabo San Lucas, Mexico. We frequently choose that holiday week for our vacation because I'm only gone for three business days. (Yeah, I know – pretty pathetic.) Of course, that doesn't mean I don't work. Much to ...
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Are Social Network Profiles Putting Us at Risk for Busi

by susan solovic, November 1, 2011 | Comments

	Susan Solovic, CEO of itsyourbiz.com When you interview a potential employee for a job opening, according to federal and state law you are forbidden to ask a candidate his or her age. Furthermore, it's illegal to discriminate against job applicants based on their gender, race or religion. But today it's easy to pre-screen candidates and find out whatever you want to know if they participate ...
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Accidental inventors: A search for solutions

by susan solovic, October 29, 2011 | Comments

Serendipity and frustration can be the mothers of invention; but marketing makes them a success

"There was a moment when the belts arrived in the mail, and I looked at this belt which was literally just a piece of elastic with a snap on the end and Velcro and I couldn't believe that no one had thought of this before because it is very, very simple," says Talia Goldfarb, co-inventor of Myself Belts. Goldfarb is ...

And The Winner Is.......

by susan solovic, October 27, 2011 | Comments

	Susan Solovic, CEO of itsyourbiz.com With so much doom and gloom in the press these days, it's great to have a fun story to share. What could be more exciting than giving away a $100,000 business makeover package to a small business owner? That's exactly what I got to do this week in Washington DC at the NFIB 2008 Small Business Summit: Stronger Together. Before ...
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And the Answer Is: 'I Don't Know'

by susan solovic, October 25, 2011 | Comments

	Susan Solovic, CEO of itsyourbiz.com Most entrepreneurs are confident risk-takers who are good at using their instincts and experience to figure things out on their own. But sometimes, the best answer is simply: "I don't know." Don't be afraid of using the phrase liberally when you are building your business. It is always better to admit your don't know something than to try to bluff ...
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A Mixed Bag of News for Small Business

by susan solovic, October 20, 2011 | Comments

Susan Solovic, CEO of itsyourbiz.com

Network Solutions and the Center for Excellence at the University of Maryland’s Smith School of Business just recently released their Small Business Success Index survey, shedding some light on the current state of entrepreneurs and the small business world. Let’s get the bad news over with. The primary focus of the index is to trace small business competitiveness over time. ...

Are You Cut Out to Be a Franchisee?

by susan solovic, October 18, 2011 | Comments

Susan Solovic, CEO of Itsyourbiz.com

For many Americans, owning a small business is a life-long dream. However, building a business from the ground up may be more risk than you are comfortable with. According to information from the U.S. Census Bureau, approximately half of all start-ups fail in the first three years. Purchasing a franchise is an attractive alternative because a franchise is kind of ...

$10,000 Worth of Training, Tips and Advice from Sma

by susan solovic, September 8, 2011 | Comments

	Susan Solovic CEO of itsyourbiz.com Can you believe it -- $10,000 worth of training, tips and advice from small business experts. I'm not kidding you. Chet Holmes, who is one of the featured advisors on SBTV.com is the ultimate sales expert. His book, The Ultimate Sales Machine, continually ranks Number One on Amazon.com on the marketing and sales best-seller list. The great thing about Chet ...
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7 tips to make the most of your next trade show

by susan solovic, August 16, 2011 | Comments

From making your booth the buzz of the show to doing pre-show promotion

The recession caused many small businesses to scale back on their participation in off-site meetings and trade shows. But I'm beginning to hear rumblings that the picture may be changing. That being the case, I thought it would be smart to talk about some strategies to make the most of a trade show event. Regardless of the type of industry ...

Business Books Don’t Write Themselves!

by susan solovic, August 15, 2011 | Comments

By: Susan Wilson Solovic, CEO, itsyourbiz.com

Many entrepreneurs recognize the value of writing a book to promote their brand. There is no doubt, becoming a published author adds credibility to your resume. But writing a book is a difficult challenge, and simply talking about doing it won’t get it done. I know. I’ve just completed my fourth book which will be published in October by AMACOM ...

susan solovic
CEO
Itsyourbiz.com (Owner)

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