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Retargeting’s Overlooked Implicit Value

by Samir Soriano, November 4, 2010 | Comments

3 campaign elements that are easily missed

Retargeting has had quite a successful year but for a technology that’s been around for nearly a decade, it seems like its availability has only recently become democratized. Amongst the buzz around the technology, one study from September still sticks out in my mind. comScore’s study with ValueClick Media found that ad retargeting generates the strongest lift in brand searches ...

What Is ReTargeting and How Does It Work?

by Samir Soriano, August 12, 2010 | Comments

How ReTargeting works, its high level uses, mitigating its concerns.

Imagine being able to show your display advertisements solely to people who have shown interest in your brand. This is exactly what ReTargeting does. By having your banner ads follow your users throughout the internet, ReTargeting aims to: Increase your brand awareness Retain your website’s visitors Drive users throughout your conversion funnel The key beauty to this technology is that it ...

A beginner's guide to tracking links

by Samir Soriano, May 5, 2010 | Comments

	How to track your campaigns' links via Google Analytics Free 33 Minute Funnel Consultation Setting up your own tracking links via Google Analytics gives you a way to track your banners' clicks from your end, as well as any incoming traffic from any link you put out on the internet. This is very important as it gives you data that you can use to justify the resource costs ...
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Tracking Your Conversion Funnel

by Samir Soriano, April 13, 2010 | Comments

and Justifying Your Marketing Spend

Free 33 Minute Funnel Consultation Before the invention of online marketing, the results of marketing campaigns were derived implicitly. Sure, millions of people saw the Slinky commercials, but did James Industries (Slinky’s manufacturer) really have a good way to measure how those commercials affected their sales? Obviously, the beauty of online marketing is that you can track metrics, and ...

Samir Soriano Director of Marketing, ReTargeter

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