VatorNews - Vator contributor stories

Optimize Your QR Code Differently with Daqri

by Dan Verhaeghe, May 16, 2011 | Comments

Mobile-Optimize Your QR Code So That It Links To Multiple Things!

A few months ago we talked about how to optimize your QR Code using a mobile-friendly smartsite. I spoke with Andy Lowery, the Chief Operating Officer of Daqri. Daqri, a QR Code publishing platform is offering a different kind of mobile-optimized page that is similar to the “copy clipboard” that we select items off on Windows Operating Systems.All the links ...

NFC vs. Low Energy Bluetooth, The Race Is On!

by Dan Verhaeghe, April 26, 2011 | Comments

Google may back NFC, but a Special Interest Group May Say Otherwise in Mobile Payments Field

This article was orginally posted on Business2Community and McLoughlin. Near Field Communication vs. Low Energy Bluetooth With all the hype about near-field communication and the incredible impact it will have on technology in a great number of areas, don't forget that we are still in 2011 and that nearly every smartphone is bluetooth compatible, and just one or two are ...

Google and Apple force print media to evolve?

by Dan Verhaeghe, March 14, 2011 | Comments

From Print Media To Product Media?

The digital age has said to have killed off most print media companies that relied on the sale of their daily newspaper, weekly magazine or monthly publication for their main source of revenue. The more subscriptions they had, the bigger advertising dollars they could garner. Newspaper circulation is declining in ways the world has never seen with the advent of ...

Offline Mobile Media Done Right.....

by Dan Verhaeghe, February 27, 2011 | Comments

	QR Codes Linking To Mobile Smartsites I’ve spent months trying to understand RIM’s direction laid out by Jim Ballsille that they would not go in the direction of Google Android and Apple in letting developers release as many apps as they wanted on their platform. There are over 500,000 mobile apps between Android and Apple, which suggests that perhaps this is the biggest tech bubble since ...
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21 Reasons Why You Would Put QR Codes on Swag

by Dan Verhaeghe, February 16, 2011 | Comments

It's just smart technological marketing enabling ROI and sales.

Last month, we introduced the concept of printed QR codes on promotional products in an interview with Heather Howe of FavoDomains and Webmaster Talk Forums. QR codes are open-source technology which means that they are constantly being technologically and functionally advanced by a booming smartphone and mobile marketing industry. As many traditional forms of advertising are on the ...

M-Commerce: Reward customers on the spot

by Dan Verhaeghe, December 22, 2010 | Comments

Understand brand product media, then use i for a new kind of mobile marketing campaign

“In 1996, webpages became media. In 2001, search became media. In 2005, people became media. In 2007, status updates became media. Last year, places became media. And in 2010, objects will become media." This is the observation made by Seth Goldstein at the Conversational Marketing Summit in New York City this past June. And, in a farewell post on October ...

Marketing a Mobile App Through Offline Means

by Dan Verhaeghe, December 20, 2010 | Comments

Smartphones are mostly used in offline situations, are they not?

With the mobile app world becoming increasingly competitive, it might be time to re-think your mobile app strategy. Mobile app marketing, unlike online marketing requires a different train of thought. Mobile apps are most effectively marketed offline because most people use their mobile phones in offline situations.Barcodes have become another medium to interact with consumers in a shopping situation, and ...

Stickybits: Engage Consumers Through Barcodes

by Dan Verhaeghe, December 13, 2010 | Comments

2010 Was The Year Objects Became Media.

While we've been exploring the potential impact of digital barcodes, here at McLoughlin Promotions we are always looking at how we can innovate with promotional products. We think digital barcodes will be big, but are mindful that traditional barcodes are everywhere still in North America on the back of consumer products that get scanned by cashiers across the continent ...

Dan Verhaeghe Marketing Specialist, McLoughlin Promotions

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