VatorNews - Vator contributor stories

5 ways to feature customers in your marketing

by Janine Popick, June 11, 2010 | Comments

How to use customer testimonials to grow your business

We've been having some really good luck in our VerticalResponse marketing campaigns when we feature a customer. It's always great to have customer testimonials since the best way to sell your product or service is to have your customers do it for you. Here are 5 ways you can use customer testimonials to grow your business. 1. Facebook Page - ...

Email & Online Communities: A Perfect Match

by Janine Popick, April 27, 2010 | Comments

4 Easy Steps for Using Email to Get Interaction in Your Online Community

If you run an online community, good for you, you're probably already doing a good job of staying in close touch with your customers! We have one here at VerticalResponse, it's called the VR Marketing Lounge, a Cool Spot for Hot Marketing. We use our online community so that we can interact with our customers and have other customers network ...

Start blogging! Ten reasons to start today

by Janine Popick, February 10, 2010 | Comments

	Ten reasons why blogging for your business is time well-spent Yes it's true, if you are considering a blog for your business, or revisiting one you haven't posted to in a while, there is a time commitment. But don't run away from reading this! First and foremost you got to this blog post didn't you? I blog about 2 times per week and I try to make it relevant to ...
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Timing is everything with customer feedback

by Janine Popick, February 1, 2010 | Comments (1)

	When to ask customers to rate you Surveys and reviews are a great way to learn more about how your customers feel about you, your products, your company and your shopping experience if you have one. But timing is everything in life right? You need to catch your customers at the right time for them to tell you how they really feel about what you're asking. Here ...
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How transparency helps business

by Janine Popick, January 15, 2010 | Comments (1)

Five examples of how being transparent is good for business

Years ago businesses would scoff at the idea of being transparent. Businesses were scared to air any dirty laundry even though we all know every business has some. If you read the post Your Brand is Everything You Do, you understand that ultimately consumers are in total control of businesses they patron. With the proliferation of online platforms and forums, ...

Cause marketing: Giving profits to charity

by Janine Popick, December 18, 2009 | Comments (1)

Ingrain cause marketing in your company: can boost your business, your cause & employee morale

I recently walked into a holiday decoration store in a mall. Neat ornaments, nice decorations, and since it was a new store I told the gentleman behind the counter that it was a great place. "Thanks", he said, "All of the stores proceeds goes to AIDS awareness and all of the employees here are volunteers." Shocked and inspired I wanted ...

Email Being Replaced by Social Networks?

by Janine Popick, October 23, 2009 | Comments (1)

A response to the Wall Street Journal post, "Why Email No Longer Rules"

The Wall Street Journal recently published the story, Why Email No Longer Rules. The writer, Jessica E. Vascellaro, talks a lot about the increasing number of people jumping on the social media bandwagon, and how that could have a negative effect on the way people use email today. Are people jumping on the social media bandwagon? You betcha! And why ...

Janine Popick
CEO and Founder
VerticalResponse, Inc. (Owner)

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