VatorNews - Vator contributor stories

Expecting to go all the way

by Yield Software, August 2, 2010 | Comments

	… on a first date? Let’s face it: it’s typically not recommended! Though it may happen once in awhile, for most people it just doesn’t — usually for good reason. And yet many businesses treat first visits to their websites as if they’re expecting to go all the way on a first date. Since we all need that little thing called revenue in order to ...
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Summer reading (and year-round blogs)

by Yield Software, August 2, 2010 | Comments (2)

	What to read when you put down those Stieg Larsson novels It’s summer and I understand everywhere else in the United States, it’s hot. In San Francisco, we’ve endured day after day of thick fog (during my run through Golden Gate Park the other day, I swear it was snowing) so I can only imagine what it’s like to lay in a backyard hammock reading great books (now, on my iPad) ...
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Yahoo! Search Begins Display of Bing Results

by Yield Software, July 29, 2010 | Comments

About 25 Percent of Results in Y! Now Powered by Microsoft’s Bing

In a recent post on the Yahoo! Search Blog, they announced that they’ve begun a test incorporating Microsoft’s Bing search results in their pages. They are displaying both natural and paid search results, but only in about 25 percent of Yahoo’s search results pages. Here’s what you can expect to see: Further, Yahoo! says their mobile search product will begin ...

Attracting in-bound links to your Web site

by Yield Software, July 13, 2010 | Comments

	Above-the-board tips and tricks One of the best ways to ensure your Web site ranks well for your most important keywords in natural search results is through in-bound links to your site. But how do you attract them (short of begging other website owners to link to you)? We’ve got some tips and tricks below that will help you build links to your website. ...
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Crossing over to PPC or SEO

by Yield Software, July 5, 2010 | Comments

Tips to expand your search-engine marketing efforts

A big blocker to an integrated search engine marketing approach is simply lack of knowledge about the different areas. Commonly, pay-per-click (PPC) advertising guys don’t really “get” search engine optimization (SEO), while SEO guys are kind of put off by PPC campaign work. But rich rewards await those who stretch beyond their comfort zones and embrace something new or unknown ...

How to look big on a small budget

by Yield Software, June 29, 2010 | Comments

	Nine ways your business can cast a long shadow 1) Natural Search Get the benefits of “page one” without actually being there! Many small companies don’t have the expertise or time in order to get and maintain a page-one ranking on Google for the most popular short keyword phrases. If being on page one isn’t feasible, then make sure you are only just one click away from every page-one ...
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Is your landing page overweight?

by Yield Software, June 4, 2010 | Comments

	Because it’s time to get into shape! Spring is here, and the pools are open. Time for some bikini boot camp for your landing pages to make sure they’re in tip-top shape as your business dives into summer. Landing pages on your website are those places where your customers land after clicking on a PPC ad or a display on they've seen on the Web. Dedicated landing ...
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Get on page one of Google search results

by Yield Software, May 27, 2010 | Comments

…Eight separate ways

Google “Everything” (also referred to as “blended search results”, or “universal search”) provides companies with several opportunities to appear on the first page of natural search results. The days of search results pages (SRPs) being limited to text links are ancient history. SRPs now includes a variety of results, from tweets to images and videos. We encourage you not to ...

HTML5, Google TV and search marketing

by Yield Software, May 25, 2010 | Comments

Google is still interested in search, right?

As I look back over the last few months and consider the developers’ conferences for Twitter, Facebook and Google, when taken together with Apple’s iPad / iAd introductions, the first half of this year has been nothing short of breathtaking. At the I|O Conference last week, Google made it abundantly clear it’s going after Apple (and many others), and that ...

Link-worthy content

by Yield Software, May 20, 2010 | Comments

	… And why it’s like a bushel of fruit One of the common objections we hear from people regarding writing a blog regularly, producing content for marketing purposes, is that they are likely to just waste hours of time with no real results. However, one of the keys to finding online success is great content — without it, any real success is unlikely. Some reasons why content continues to ...
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Web 2.0 Expo: Startups to watch

by Yield Software, May 7, 2010 | Comments

	Adobe CTO addresses Apple vs. Flash drama It’s Web 2.0 week once again in San Francisco, and there are a handful of hopeful new startups that deserve some attention. While the conference itself has been losing steam over the last couple of years, there were moments when the conference felt like its old self. Perhaps the most interesting part of the conference is Tim O’Reilly’s essay on ...
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Fantasy SEM

by Yield Software, May 6, 2010 | Comments

	Crush Your Competition! Fantasy sports continue to attract more interest each year. The concept of assembling a dream team of elite players, watching them outperform and raking in the profits is very appealing and addictive to many. Since there are never enough sport analogies in the business world, let’s apply these fantasy team concepts to SEM. If you were to assemble your own ...
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Ad:Tech, Facebook and earnings

by Yield Software, April 23, 2010 | Comments (1)

Things are looking up...

It’s been another big week in Silicon Valley. The annual Ad:Tech San Francisco Conference is wrapping up today after playing host to 12,000 visitors and a huge range of exhibitors anxious to show off the ways in which they’re innovating across traditional, online, search and mobile advertising.At the same time, Facebook kicked off its Developers’ Conference, called F8, also in ...

When search marketing speaks to you

by Yield Software, April 22, 2010 | Comments

The key point: are you listening?

Search marketing is the fastest, most affordable way to stay on top of market trends. In order to make the most out of every search marketing dollar that you spend, we’ve outlined some important data you should review regularly to inform other, parallel marketing efforts and to insure optimal performance across all your marketing channels. Data From PPC / Search Network ...

Twitter's big week

by Yield Software, April 16, 2010 | Comments

New announcements abound at the chirp developer conference

Twitter is suddenly more all over the news than usual. So what’s all buzz? Turns out, lot’s of things. First, let’s start with the big event: today was the first day of Twitter’s inaugural developers’ conference called Chirp. This is a gathering of just under 100 geeks at San Francisco’s Palace of Fine Arts who build applications that rely on ...

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Yield Software Marketing Department, Yield Software, Inc.

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