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Social media marketing: Empower the crowd!

by Mike Fruchter, September 22, 2009 | Comments

Social media marketing

Internet marketing primarily consists of a few categories in various stages of consumer engagement. Search engine marketing, search engine optimization, affiliate marketing, banner/text ad marketing, email marketing and please use whatever buzz word you want for the sixth category. OK. I'll say it. Social media marketing. And, there's probably another stage or two of marketing I left out. The end goal with ...

How restaurants can use social media

by Mike Fruchter, August 27, 2009 | Comments (1)

Restaurants need to embrace social media

Various trades and industries are using social media for marketing, creating brand awareness, reputation monitoring and consumer engagement. The restaurant industry is no different. By definition restaurants are very social offline, but what about online? This got me thinking about how restaurants can utilize social media platforms for marketing, brand monitoring and beyond. In talking with a potential client, who is a ...

RoboVault: The Future of Storage is Robotics!

by Mike Fruchter, August 20, 2009 | Comments

The Future of Storage is Automated Robotics!

When you think of traditional storage facilities, what qualifiers do you look for? Is the place secure, clean, and is it a safe storage environment? Sure there might be locks on the gate, but are your possessions truly secure? Secure against a determined thief or better a natural catastrophe? Cameras and an aluminum gate just don't cut it anymore in ...

Social media case study: Dairy Queen

by Mike Fruchter, July 22, 2009 | Comments

	A look at one corporation using social media -------- It's no surprise that in this digital age corporations are actively engaging their customer base through social media. I can list hundreds of companies who successfully quote on quote "get it". I thought I would focus on one, Dairy Queen. --- Dairy Queen, for those of you who are not familiar with the brand, is an ice cream company at ...
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Free at Last… Thank you iPhone!

by Mike Fruchter, July 14, 2009 | Comments

	Goodbye and good riddens Windows Mobile My mobile device for the past two years was an HTC Kaiser running on Windows Mobile. When I purchased that smartphone back in late 2007, the first generation iPhone had been on the market for just a few months. Having heard the horror stories about the first generation iPhones running on the edge network, coupled with the lack of a ...
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Catalogs.com shares insight on SEO

by Mike Fruchter, June 15, 2009 | Comments

2009-06-15-catalogscom-shares-their-insight-on-seo

Catalogs.com an SEO success story

While the web industry is in a frenzy over social media – some .com businesses are quietly thriving as products of SEO successes. One such business with an A-list domain, Catalogs.com, the premier company of opt-in catalogs on niche subjects has been operating for more than a decade, flourishing by providing a useful service to consumers nationally.I sat down for ...

Creating social media outposts

by Mike Fruchter, April 28, 2009 | Comments

	Social media outposts Roll-Your-Own Social Media Campaign: OutpostsI recently started a new job at a software company. One of my responsiblites is creating and launching an effective organic SEO & social media strategy for our customers. Our customer base deals primarily with the auto industry, not the keenest when it comes to marketing on the Internet, much less social ...
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My state of social media

by Mike Fruchter, March 30, 2009 | Comments

	Social media - Where are we heading? It seems that for many, this thing or shall I say buzzword we call social media has become strictly a numbers game. He who has the most followers wins. We are seeing this time and time again, on Twitter, Facebook and so forth. It's at a point where it's out of control, I feel. The true value of social media ...
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How to become a power Google Reader

by Mike Fruchter, March 5, 2009 | Comments

How I manage my RSS feeds

Last month I wrote a guest post for my friend and fellow blogger, Louis Gray, titled "RSS Overload: Don't Complain, Do Something About It." It touched upon some people's growing frustrations with Google Reader. The frustrations are mainly due to RSS mismanagement and being overwhelmed with massive amounts of feeds. The post outlined some productivity tips on better feed management. This post will ...

ABC: Always be closing

by Mike Fruchter, February 24, 2009 | Comments (1)

Are you a go-getter or a clock watcher?

If you have ever seen the movie Glengarry Glen Ross, you will know it's about sales. The movie was filmed and takes place in 1992, in Sheepshead Bay, Brooklyn NY, the place I was born and raised. The movie depicts four struggling salesmen and how they became desperate when the corporate office sends a representative, played by Alec Baldwin, to motivate them by announcing that in ...

Getting started In social media

by Mike Fruchter, February 10, 2009 | Comments

	Pointers and guidelines for getting started in social media This is a quick slideshow with some pointers and guidelines for getting started in social media. It’s a trimmed down Google presentation of a post I wrote last month titled, 40 key elements to getting started in social media. I will be focusing a lot more on slideshow presentations, this is my first one, so it might be a little ...
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Marketing on the social Web

by Mike Fruchter, February 5, 2009 | Comments (2)

	Key ingredients for social media marketing Marketing successfully on the social web, can be compared to cooking your favorite dish. If the ingredients are just not right, or are missing, you are left with a sub-par product. It's imperative that you get the dish correct. Lack of a little salt and pepper can make or break a dish. The same can be said for social ...
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Netvibes: The new social media dashboard

by Mike Fruchter, January 29, 2009 | Comments (1)

Monitor your brand; Create a social media dashboard

If you're a corporation or marketer who uses social media for marketing purposes, you need to be able to listen and monitor your surroundings for conversation about your brand. A lot of companies are using dashboards just for this reason. A dashboard is basically your central hub for conversation discovery, aggregation, tracking and archiving. It's comprised of multiple data sources ...

Tips to consider for better online marketing

by Mike Fruchter, December 17, 2008 | Comments (1)

Thoughts to consider for better online marketing

I recently gave a consultation to a potential client regarding their social media strategies. This company, who shall remain nameless, is already a large, respected, and dominate leader in their space. They have been online just short of a year, made many acquisitions, and they have an active userbase, and community that continues to grow. Some of the problems they ...

Five alternatives to Twitter

by Mike Fruchter, December 12, 2008 | Comments

	Alternative micro-blogging platforms. When it comes to microblogging, the first word that pops into everyone's mind is Twitter. Twitter will always be the heavyweight simply because they were first. Twitter should be just one of your primary microblogging tools. We all know what happens when we keep all our eggs in one basket. Listed below are six great twitter alternatives. These should be ...
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