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Ooyala gets a new boss

by Larry Kless, August 11, 2009 | Comments

Long-time enterprise software executive Jay Fulcher appointed CEO of Ooyala

While it's no secret that Ooyala, the Silicon Valley-based online video platform provider, has been searching for the best and brightest talent for its fast growing company -- today they have announced the appointment of Jay Fulcher as President & Chief Executive Officer. Fulcher will join Ooyala and become a member of the Board of Directors, immediately. Former CEO and ...

Ooyala personalizes the new media experience

by Larry Kless, July 8, 2009 | Comments

"Our goal is not just to build a publishing platform but to build a personal media platform."

In part two of my interview with Ooyala CEO and Co-founder Bismarck Lepe, he talks in more detail about how his company is expanding their offering within the online video platform market with a key focus on personalizing the consumer experience and at the same time helping their content owners build a real business. In the previous post, he described that in the ...

Ooyala sees growth in the crowded market

by Larry Kless, July 6, 2009 | Comments

CEO and Co-founder Bismarck Lepe says "We think we can have up to 300,000 customers today."

It was a bad news week for online video businesses with Maven Networks and Joost, but it's not all doom and gloom and when you look at the financials of nine of the leading companies, as Will Richmond pointed out, they have collectively raised $64M in funding in Q2 '09 and a total of $219M has been raised by 26 ...

Making Sense of all the Noise

by Larry Kless, July 4, 2009 | Comments

Sobering news about the demise of Maven Networks and restructuring of Joost

The last two days have been full of sobering news about the demise of Maven Networks and restructuring of Joost. While many have seen the writing on the wall for Joost who seemed to struggle to get a solid footing in the online video landscape as it changed its business model over the last few years. It reportedly burned through ...

TubeMogul 2.0 democratizes video analytics

by Larry Kless, June 7, 2009 | Comments

Web video distribution and analytics company sets new standard for online viewing metrics

Leading web video distribution and analytics company TubeMogul recently launched TubeMogul 2.0 which "democratizes video metrics" by providing free video tracking capabilities that were once exclusive only to large media companies and advertisers. TubeMogul's powerful InPlay technology, incorporated into their platform from their acquisition of video analytics firm Illumenix, was previously only available to sites hosting their own video, but ...

Ooyala releases next wave video player

by Larry Kless, June 2, 2009 | Comments

"Swift" features improved video playback and a new modular design

Ooyala, an online video platform provider has launched version 2.0 of its advanced video player, code-named Swift. The player features improved video playback while incorporating a new, modular design. The modular framework appears to be part of the "next wave" in video player technology. Brightcove incorporates this in their player and Adobe recently announced an open source plugin framework.The upgrades ...

Sorenson Expands Significantly in San Diego

by Larry Kless, April 23, 2009 | Comments

A Conversation with Peter Csathy, CEO and President of Soreson Media - Part III

This is the third of a three part interview I conducted with Peter Csathy, CEO and President of Sorenson Media which took place last month shortly after Sorenson Media announced significant expansion into San Diego. In this interview Peter describes how in the midst of the current economic downturn his industry-leading digital media solutions company will open significant employment opportunities ...

From Sightspeed to Sorenson Media

by Larry Kless, April 22, 2009 | Comments

A Conversation with Peter Csathy, President and CEO of Sorenson Media, Inc. - Part II

This part two of my interview with Peter Csathy, CEO and President of Sorenson Media. I spoke with Peter last month two weeks into his new job. In part two he talks about his career, managing virtual teams and what's like in the day in the life of Peter Csathy.Larry Kless: Now, I was reading; it says that you started ...

Digital Media Veteran To Lead Sorenson Media

by Larry Kless, April 21, 2009 | Comments

A Conversation with Peter Csathy, President and CEO of Sorenson Media, Inc. - Part I

Last month, Peter D. Csathy was named President & CEO of Sorenson Media, Inc., the global leader for encoding and compression applications which launched in 1995. A 20-year digital media/technology industry veteran, Csathy has an extensive resume with an unbroken track record of company successes that began following his graduation from Harvard Law School. But those who know him say ...

Mixpo's online video advertising strategy

by Larry Kless, April 13, 2009 | Comments

Video ads drive higher user engagement rates than display ads, says Mixpo CEO Anupam Gupta

Static display ads are generally ignored by the video consumer and have become increasingly ineffective with very low click-through rates. Online advertisers and brand marketers have been working on ways to make the advertising experience more meaningful for the viewer beyond the click. An approach that is both innovative and proven successful is online video advertising. Video ads are a ...

Graspr Unleashes Experiential Knowledge

by Larry Kless, March 13, 2009 | Comments

Instructional video community extends brand through innovation and syndication on Glam Media network

In a crowded field of How-to video sites Graspr has been innovating and expanding beyond its reach as a video destination site. In December 2008, Graspr joined the Glam Media network as a video content provider. I had the opportunity to speak with Graspr founder and CEO Teresa Phillips before the new year about the recent Glam Media syndication deal, ...

Graspr sees learning as a social process

by Larry Kless, March 13, 2009 | Comments

The end game is about helping monetize knowledge-based services

In part two of this two-part interview Graspr founder and CEO Teresa Phillips discusses how Graspr differentiates itself from other How-to sites and their recent Glam Media syndication deal. Graspr joined as a video content provider for their 700+ Sites in the Glam Media Publisher Network. Graspr is the first instructional video site to launch a syndicated platform and online video ...

For Your Imagination's "Watchmen" Easter Eggs

by Larry Kless, February 28, 2009 | Comments

Big movie studios target web video as part of viral marketing campaign

This is part two of my interview with Paul Kontonis, CEO and Co-Founder of For Your Imagination, about their sponsorship by Warner Brothers Theatrical for the upcoming "Watchmen" movie and their promotional campaign that is both unique and groundbreaking for the digital media studio. In part one of the interview, Paul discussed how the sponsorship program funded a package of ...

For Your Imagination inks WB sponsorship deal

by Larry Kless, February 27, 2009 | Comments

Web studio creates custom webisodes in Watchmen movie promotion

It's one of the most anticipated comic book movies of all time since for years "Watchmen" creator Alan Moore said that it never would be done. But on March 6th the film opens worldwide and the viral marketing campaign is in full gear with TV commercials, film inspired social media sites, Twitter updates, iPhone apps and now comic book inspired ...

The Joost-Ooyala hookup

by Larry Kless, February 26, 2009 | Comments

Joost Selects Ooyala's Backlot platform technology for content management and video uploading

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