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How the iPad has changed news consumption

by Larry Kramer, May 14, 2012 | Comments

A look at different apps from the WSJ, NYTimes, CNBC, USA Today, CNN and more

(Larry Kramer is the author of C-Scape, a book on the changing landscape for media and related industries for Harper Collins (published Nov., 2010). He also founded MarketWatch, which was sold to Dow Jones in 2005.) Well it’s been two years and three IPads, so its a good time to step back and look at how my life as a ...

The death of Kodak: Ignore consumers at your own risk

by Larry Kramer, January 23, 2012 | Comments

Kodak made the same mistake the newspaper industry made

(Larry Kramer is the author of C-Scape, a book on the changing landscape for media and related industries for Harper Collins (published Nov., 2010). He also founded MarketWatch, which was sold to Dow Jones in 2005. This story is on the launch of Appinions and its technology to track consumer behavior.) The latest tombstone in the “old media” cemetery ...

Move over Gilt, Hautlook etc. Here Comes vente-privee

by Larry Kramer, January 16, 2012 | Comments

Gilt, HauteLook, Fab are just copycats of a decade-old site from France

It’s not widely known here that most of the highly-discounted fashion sites in the US, like Gilt, HauteLook, Beyond The Rack, Rue La La, Fab.com and others are really copies of a site that began in France almost a decade ago, called vente-privee. A fascinating company with nearly a billion dollars in revenue, vente-privee began the process of daily sales ...

The influence gap: Who should be talking about you?

by Larry Kramer, December 16, 2011 | Comments

NY-based Appinions launches to monitor consumer and influencer behavior

(Kramer is the author of C-Scape, a book on the changing landscape for media and related industries for Harper Collins (published Nov., 2010). He also founded MarketWatch, which was sold to Dow Jones in 2005. This story is on the launch of Appinions and its technology to track consumer behavior.) One of the biggest advantages of the new digital media ...

Is the ad market slowing down?

by Larry Kramer, November 28, 2011 | Comments

The media search for new revenue streams picks up steam

Concern is growing that the overall Advertising Market is beginning to slow down, and that situation will worsen after the presidential election is over. Such concerns have caused media companies to accelerate their hunt for new revenue streams. None of this comes as a surprise. Increasingly marketers have shifted funds from advertising to PR, social media efforts and even content ...

Google wants to be the gateway to all video content

by Larry Kramer, November 7, 2011 | Comments

More and more programming will come from two-way delivery IP

(Larry Kramer is the author of C-Scape, a book on the changing landscape for media and related industries for Harper Collins (published Nov., 2010). He also founded MarketWatch, which was sold to Dow Jones in 2005.) The latest disclosure that Google is thinking about offering a full cable-tv service, along with phone service, is a strong indicator of where ...

Content continues to trump distribution

by Larry Kramer, October 16, 2011 | Comments

The accelerating pace of change in the media industry

(Larry Kramer is the author of C-Scape, a book on the changing landscape for media and related industries for Harper Collins (published Nov., 2010). He also founded MarketWatch, which was sold to Dow Jones in 2005.) Several announcements in recent weeks indicate that mainstream media companies are beginning to see the future a bit more clearly, and are scrambling to ...

Why media companies should move quickly to engage

by Larry Kramer, September 30, 2011 | Comments

The social platform is providing more content, providing users with a preferred place to consume

(Larry Kramer is the author of C-Scape, a book on the changing landscape for media and related industries for Harper Collins (published Nov., 2010). He also founded MarketWatch, which was sold to Dow Jones in 2005.) While media companies are starting to realize that they must continue to build their relationship with their customers in order to survive, new data ...

The secret sauce for Yahoo: Content and technology

by Larry Kramer, September 19, 2011 | Comments

Should it be a better tech company or should it be a content company?

(Larry Kramer is the author of C-Scape, a book on the changing landscape for media and related industries for Harper Collins (published Nov., 2010). He also founded MarketWatch, which was sold to Dow Jones in 2005.) With all of the chaos at Yahoo, the debate is raging yet again: Should it be a better tech company or should it ...

Yahoo must move quickly to finish what it started

by Larry Kramer, September 12, 2011 | Comments

Yahoo News, Yahoo Sports, Yahoo Arts, Yahoo Finance could claim the high ground

(Larry Kramer is the author of C-Scape, a book on the changing landscape for media and related industries for Harper Collins (published Nov., 2010). He also founded MarketWatch, which was sold to Dow Jones in 2005.) You have to give fired Yahoo CEO Carol Bartz credit for understanding fairly quickly that the business had to become a media business to ...

The New York Times takes a big step

by Larry Kramer, August 15, 2011 | Comments

Talking and listening to your customers

The New York Times recently took a giant step into the present. It started behaving the way entrepreneurial early-stage businesses behave. Unlike most successful mature companies, the Times is trying to embrace the culture of the startup by bringing its customers into the development process. The times launched Beta620, a public site for many of its experimental projects, and asked ...

Why journalistic integrity means even more

by Larry Kramer, July 17, 2011 | Comments

The coverup was the real problem in the NoTW scandal

(Larry Kramer is the founder of MarketWatch, which was sold to Dow Jones, a division of News Corp.) The rapid disintegration of News Corp (NSDQ: NWS) in London because of the News of the World scandal highlights a growing reality in the media world today: Integrity and reputation mean more to news organizations today than ever before. In the old ...

Is content still king? The Netflix success story

by Larry Kramer, July 11, 2011 | Comments

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Aggregators vs content creators

Is content king? My friend Jonathan Knee of Evercore Partners wrote an interesting post on the Atlantic’s website about Netflix (NASDAQ:NFLX) questioning this assumption. In part, Jon discusses why Netflix is winning without paying homage to the King. The guys at WallStreetCheatSheet asked me — as a staunch supporter of the need for media companies to own their own content ...

Why the NY Post is an iPad hit

by Larry Kramer, June 26, 2011 | Comments

The New York magazine is the top grossing publisher's iPad app

The New York Post hasn’t made any real money in years. That’s why it’s an unlikely frontrunner in the publishing industry’s uneasy turf war with Apple and the IPad. And even though it comes from a company that is spending tens of millions to invent a new news product for the IPad (News Corp’s “The Daily”), the Post has fired ...

The New York Times may have it right

by Larry Kramer, June 20, 2011 | Comments

	Its paywall strategy could provide the right transition A few weeks ago I learned that the cheapest way to sign up and pay for the New York Times digital products was in fact to order the weekend delivery (Fri-Sun) of the printed New York Times to our apartment in New York City. If you are a print subscriber to the Times, even just a weekend one, you get ...
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