So there are marketing software providers and marketing services providers, but rarely will you find a company that is out there doing both, and why is that?
Well, for one, while the two things both help you with your marketing, sales, and digital footprint, it requires expertise in two different fields, something that many companies out there simply can't provide (or provide well). And it's a shame really, because the two go hand-in-hand and to fully utilize these services, having a company that specializes in both is a tremendous benefit to the client.
That's where something like Marketing 360 comes into play. They offer both digital software and services to give you a well-rounded solution to getting your website in front of eyes that matter. The first step in getting those eyes is having a website. Not a splash page or a three page website with your standard Home, Services, and Contact pages, but a robust website with targeted landing pages, bold headings and images, and clear call-to-actions to drive people where you want them.
With Marketing 360, their team will work with you to build a UXi Rainmaker (similar to WordPress) website that tackles all of the things listed above, while still giving you your own personal style and feel. It should be noted that this website is part of the Marketing 360 plan, but there are options available for keeping your website.
Your website is only half the battle when it comes to improving your visibility and, in turn, sales. To fully utilize the web, you'll need to play the game, the SEO game. That pretty, new website will not amount to anything if people aren't coming to it. This is the second half of Marketing 360.
The company will help get your website placed high in search results on search engines like Google and Bing, as well as the new marketing frontier of social. Their software will help get you placed on Youtube, Facebook, Instagram, and LinkedIn. With Natural Listings, you will rank higher in organic searches. Their Top Placement Ads service will help you get listed in the top three of searches, where 85% of interested parties click first.
With all of these features, and hopefully, new contacts, you need a way to manage them. Marketing 360 has you covered on that front, as well, with their home-grown CRM that lets you quickly and easily manage new and potential customers.
"The value prop for our software is focused on Talent and Technology and that our software is an all-in-one platform. It is the complete usage of all products in the platform that make it powerful. They all work and optimize together," stated Marketing 360 when reached out to for questions.
If you've found yourself struggling to solve the puzzle that is SEO, and need some help making your website function like needed, using something like Marketing 360 has the potential to propel your idea to success and high search results. Their plans are available upon request, and the company claims to have packages available for any sized business.