Get-listed-729x90

Today's Entrepreneur

1528

Today's Entrepreneur: Adam Greenberg

No. 1 mistake: They think they know everything; They should know what they know, and what they don't

Innovation series by Kristin Karaoglu
October 10, 2014
Short URL: http://vator.tv/n/39ac

Today's Entrepreneur is Adam Greenberg, CEO of IUNU.

IUNU competed against more than 100 companies through four rounds. The final round was a live presentation at Vator Splash LA 2014. IUNU was then chosen for the Finalist Showdown, along with Upside, PersonalRN and Plug.dj.
As a Splash winner, IUNU won $40k in in-kind prizes, plus 10 lunch and sit-down meetings with top VCs.
Congrats IUNU and Adam!
So what is IUNU?

IUNU provides energy efficient plasma lighting and control systems for horticulture applications. Compared to the IUNU Dual Plasma, conventional horticulture lights consume 50% more electricity and produce 70% more heat. By significantly lowering operating costs, IUNU enables more dependable, healthier, and sustainable indoor plant growth.

Learn more about Greenberg from his Vator profile. 


I am a(n):
Entrepreneur

Companies I've founded or co-founded:
IUNU

Companies I work or worked for:
amazon.com

If you are an entrepreneur, why?
It's in my DNA; My purpose drives me to the lowest tier of Maslow's Hierarchy of Needs

What's most frustrating and rewarding about entrepreneurship/innovation?
Accomplishments feel good, but you learn the most from your failures. It's a catch 22 between learning valuable tough lessons and getting it right the first time (every mistake often costs time and money). Building value feels rewarding with every small win, and every failure is more frustrating then those wins.

What's the No. 1 mistake entrepreneurs make?
They think they know everything, we don't; no one does. Know what you know, and know better what you don't.

What are the top three lessons you've learned as an entrepreneur?
1) Rely on your gut and focus on your goals.
2) Don't let the naysayers get you down. If everyone could see it the way you do, then it would have been done already.
3) Obsess over your customer

Best advice:

The best advice is not truly advice at all. Instead, true experiences/stories give great perspective and let those eager to learn pull their own takeaways. Those who partake in entrepreneurship are there to aid others from making the same mistakes.

(Want to be profiled? Just fill out your Vator profile and we'll find you! Or you can email newsroom@vator.tv) 

Related companies, investors and entrepreneurs

17290
IUNU
Startup/Business
Description: IUNU (pronounced “you-new”) is changing the way we grow food. We solve the core problems preventing indoor agriculture from b...
Bio: CEO at IUNU. Enjoys mitigating risks while helping companies grow. With early stage companies, cash is king, focus is queen. Fi...

Related news

Get-listed-300x250

Featured Stories

Get-listed-300x250

Other episodes of this series

Today's Entrepreneur: Dan Donovan

170303212756148

Today's Entrepreneur

by Mitos Suson
No. 1 Mistake: Not seeking external (user) feedback and storming forward to a solution

Today's Entrepreneur: Victor Chapela

18700

Today's Entrepreneur

by Mitos Suson
No. 1 Mistake: Focus too narrowly on the part of the puzzle they feel most competent at

Today's Entrepreneur: Pascal Zuta

170224132834595

Today's Entrepreneur

by Mitos Suson
No. 1 Mistake: Build companies around too small problems

Today's Entrepreneur: Shai Rozen

145786

Today's Entrepreneur

by Melissa Karr
Why: I just can't sit still and fix what I believe needs to be improved in the world

Today's Entrepreneur: Julien Delpech

170222215734819

Today's Entrepreneur

by Melissa Karr
No. 1 mistake: New entrepreneurs are not prudent enough when they build their first Business Plans
Get-listed-300x250