Uber's latest promotion: on-demand weddings!

In honor of Pride week, Uber will provide the music, flowers, dessert and a honeymoon for free

This weekend is the LGBT Pride parade in San Francisco. It's a celebration of love and joy and of being with the person you love most. If that isn't a good time for many couples, gay or straight, to decide to get married, then I don't know what would be!

Of course, if that is the plan, then you'd think that most people would, you know, plan that out ahead of time. Like, months, or even a year before. But, in case you haven't, and you're just now realizing that you have to married, like, right now, Uber is here to help.

The on-demand car service is now getting into the wedding business, the company announced on Thursday.

On Saturday, between the hours of noon and 6 at night, anyone who wants to get married can use the code "UberWEDDING," and Uber will pick up both members of the wedding party, and drop them off at the ceremony destination.  

Uber will supply an on-site notary to obtain the marriage license, as well as a violinist to play, flowers from Bloom That, candles from bella j, dessert from SusieCakes, champagne from Iron Horse and a gift bag from L. All the couple has to bring are the documents that necessary to get the marriage license. (Uber is even helping couples out by telling them exactly what they will need to bring so the whole thing won’t be for naught).

"Your wedding can be as large or as intimate as you’d like, so let your family and friends know if you intend to request," Uber wrote.

In all, the entire thing should only take between 45 minutes and an hour.

And here's the icing on the cake (no pun intended): not only will Uber not charge for the ceremony, they are also partnering with HotelTonight and Alaskan Airlines to offer a free honeymoon as well.

Demand for this is obviously going to be very high, but Uber really wants you to tie the know, so it urges its customer that "if you’re not confirmed on the first try, keep at it!"

This, of course, not the first time that Uber has stepped outside of its usual fare (again, sorry about the puns!)  Remember when it delivered kittens for National Cat Day, and then Christmas trees for the holidays last year? Those were cute ideas, but this is something different. Weddings are super expensive, and Uber may wind up giving couples who wanted a big wedding, but couldn't afford, their only shot to have one.

Good on you, Uber.

(Image source: blog.uber.com)