Today's Entrepreneur


Today's Entrepreneur: Tim Roberts

No. 1 mistake: Trying to launch with a bucketful of features

Innovation series by Kristin Karaoglu
October 12, 2012
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Today's entrepreneur is Tim Roberts, VP, Interactive & Design of Fitbit. According to his VEQ Tim is a thought leader and is good at team motivation and product management.

Tim joined us at  Vator Spark gamification conference: Get Game. Watch the panel he attended here: How startups can gain from gamification best practices

Vator’s community is the home to entrepreneurs who embrace their passion and follow their dreams. Our profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs an opportunity to showcase themselves and tell their story. So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entrepreneur, we'd like to hear from you.

I am a(n):
Product Guru & Entrepreneur

Companies I've founded or co-founded:,

Startups I worked for:
T/Maker, Odeo, Fitbit,

If you are an entrepreneur, why?
I like creating something out of nothing.

What's most frustrating and rewarding about entrepreneurship/innovation?

What are the top three lessons you've learned as an entrepreneur?
Ask for help and find the delicate space between illogical determination and rational analysis.

(Want to be profiled? Just fill out your Vator profile and we'll find you! Or you can email

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Bio: I've spent my entire career crafting great product experiences. Currently the VP, Interactive & Design at Fitbit.

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