Today's Entrepreneur


Today's Entrepreneur: John Kobs

No. 1 mistake: Assuming revenue is something they can "figure out later"

Innovation series by Kristin Karaoglu
August 29, 2012
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Today's Entrepreneur  is  John Kobs, CEO and Co-Founder of Apartment List / Vertical Brands.

Apartment List is the world’s largest and fastest-growing apartment search engine. It brings millions of listings from around the web into one elegant interface, drastically reducing the time it takes renters to find an apartment. Apartment List launched in September 2011 at TechCrunch Disrupt and won a 2012 Webby Award for Real Estate.

(Apartment List is one of the promising startups competing to be one of the top 10 finalists to present on stage at Vator Splash SF. If you want to see Kobs on stage, or another startup in the competition, vote for them here.)

Vator’s community is the home to entrepreneurs who embrace their passion and follow their dreams. Our profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs an opportunity to showcase themselves and tell their story. So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entrepreneur, we'd like to hear from you.

I am a(n):

Companies I've founded or co-founded:
Apartment List, Vertical Brands, Inc.,

If you are an entrepreneur, why?
I love eating Ramen.

My favorite startups:
Uber, Optimizely, Offerslot, Taskrabbit

What's most frustrating and rewarding about entrepreneurship/innovation?
Recruiting world class caliber teammates is both the hardest and most rewarding part of my job.

What's the No. 1 mistake entrepreneurs make?
Assuming revenue is something they can "figure out later."

What are the top three lessons you've learned as an entrepreneur?

1) People are everything
2) It's a marathon, not a sprint
3) Vision is evolutionary

(Want to be profiled? Just fill out your Vator profile and we'll find you! Or you can email

Related companies, investors and entrepreneurs

Apartment List
Description: Apartment List is the fastest-growing online rental marketplace, and we’re on a mission to help everyone find a home they love whil...
Bio: Co-founder and CEO of Apartment List / Vertical Brands, Inc. Co-founder and board chairman of, involved with the...

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