Brochures are mainly used to introduce your business to your potential market. Other than letting the world know that your business exists, this strategy is also a less expensive way of advertising. But don’t let your brochures end up in the trash bins. Here are ways to create powerful brochures for your business:
1. Provide catchy headlines – In today’s fast-paced world, there is a large possibility of your audience NOT reading your brochure. As stated above, it may just end up in trash cans. It is always good to have headlines that will catch the attention your audience, so they will be propelled to continue reading the entire brochure.
2. Create an outline – Some brochures have confusing information. Make sure that the information in your brochure is arranged in an orderly manner. Before printing the brochure, create an outline first that will detail all the information needed. Tell people who you are and what your business does. Situate your contact information clearly within the brochure, so that the customer will not have a hard time looking for that detail. Use large fonts for important data, such as your contact details and products/services.
3. Keep it simple – If your brochure is designed with many colors, styles and whatever unnecessary prints, then you are wasting your money. Include only the information that your target market would want to know, such as the nature of your business, benefits, and price. You can use bullets for easier reading.
4. Give it personally – This way, you would be able to spot your target market yourself. If possible, talk to the person that you handed it to. This will help the communication between you and your potential customer to be clearer. If they have questions, you will be ready to answer them.
5. Keep the goal of your brochure in mind – There are three kinds of brochures: sales brochure, informational brochure, and corporate brochure. What do you want your brochure to accomplish? Do you want to simply sell your product/services? Do you want to let your target market know something new? Or do you want to increase the level of awareness regarding your brand? Make sure that your brochures clearly send out your message, or else you’ll end up wasting time and money.
Once you have successfully created a brochure for your business, then it’s time to give them out to target clients and strategic locations. Remember that it does not necessarily have to be fancy and expensive. As long as you present the most essential information, the brochure will work for you.