Original programming by YouTube, Hulu, Amazon, Netflix is exploding. How will YouTube compete and what's working for the media company as part of its $100 million effort to build up original content?
I sat down with Tom Sly, head of original programming at Google's YouTube, who sat down with me recently. This is the second part of our three-part interview series.
In this segment, Sly talks about the original programming that's working as part of YouTube's $100 million initiative as well as whether the programming is helping to increase the time on YouTube's site, which at the moment is about 15 minutes a day.
See our last interview, in which Sly says that the $100 million strategy is about viewership, not a return on investment.