Today's Entrepreneur


Today's Entrepreneur: Cesar Castro

No. 1 mistake: Inability to pivot when the marketplace tells to do something different

Innovation series by Kristin Karaoglu
April 25, 2012
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Today's Entrepreneur is Cesar Castro, Founder and CEO of DiscoveryCast. Cesar will be speaking at our Vator Spark gamification conference: Get Game. Check out the agenda and register here.

Vator’s community is the home to entrepreneurs who embrace their passion and follow their dreams. Our profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs an opportunity to showcase themselves and tell their story. So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entrepreneur, we'd like to hear from you.

I am a(n):

Companies I've founded or co-founded:
DiscoveryCast, Inc.

Startups I worked for:
ChemConnect, MBA Polymers, InnoCentive

If you are an entrepreneur, why?
I want to be my own boss, and be in control.

My favorite startups:
Dropbox, Prezi, Evernote

What's most frustrating and rewarding about entrepreneurship/innovation?
Establishing a predictable sales and revenue cycle

What's the No. 1 mistake entrepreneurs make?
Inability to pivot when the marketplace tells you that you need to do something different

What are the top three lessons you've learned as an entrepreneur?

1. Sometimes you have to walk away from a sales prospect who is wasting your time, no matter how attractive they seem.
2. Get your legal affairs in order from day 1 (incorporation docs, partnership agreements, etc)
3. It's going to be 10 (or 100) times harder than you thinkk!!!

(Want to be profiled? Just fill out your Vator profile and we'll find you! Or you can email


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