Today's Entrepreneur is Jim Franklin, CEO of SendGrid. SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems. SendGrid provides reliable delivery, scalability and real-time analytics along with flexible APIs that make custom integration a breeze.

Vator’s community is the home to entrepreneurs who embrace their passion and follow their dreams. Our profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs an opportunity to showcase themselves and tell their story. So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entrepreneur, we'd like to hear from you.

I am a(n):
CEO

Companies I've founded or co-founded:
webfamilies.com

Startups I worked for:
Decisioneering, Inc.

If you are an entrepreneur, why?
Unemployable

My favorite startups:
manpacks.com

What's most frustrating and rewarding about entrepreneurship/innovation?
Change

What's the No. 1 mistake entrepreneurs make?
Focusing on the tech/product rather than on the people

What are the top three lessons you've learned as an entrepreneur?

1. It's all about the people
2. People
3. People