Today's Entrepreneur


Today's Entrepreneur: Aaron Levie

No. 1 mistake: Not thinking big enough

Innovation series by Kristin Karaoglu
February 12, 2012 | Comments
Short URL:

Today's Entrepreneur is Aaron Levie, CEO of  Box. According to his VEQ (Vator's informal entrepreneur IQ test), Levie is good at fundraising, product and marketing management. Levie, who has a knack for filling up 30 minutes of time with an hours worth of content, was one of the keynotes at Vator Splash SF last month.  

For a great write-up of the keynote interview, check out  Krystal Peak's Box CEO: Tackling unsexy problems is good business

Watch interviews by Bambi Francisco to learn more about Box and Levie as an entrepreneur: 

Aaron Levie on Box's competitive edge

Box revenue tripling year-over-year

Vator’s community is the home to entrepreneurs who embrace their passion and follow their dreams. Our profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs an opportunity to showcase themselves and tell their story. So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entrepreneur, we'd like to hear from you.

I am a(n):

Companies I've founded or co-founded:

Startups I worked for:

My favorite startups:
Asana, Healthtap, Airy Labs, Greplin, Square, AirBnB, Blippy, Kno, GoodData, MobileIron, Good Technology, Domo, SnapLogic, Workday, etc.

What's most frustrating and rewarding about entrepreneurship/innovation?
The most rewarding thing is seeing how your customers use your products to change their lives, businesses, and organizations.

What's the No. 1 mistake entrepreneurs make?
Not thinking big enough.

What are the top three lessons you've learned as an entrepreneur?

  1. Always build for the future, not the present.
  2. Take advantage of new technology shifts constantly.
  3. Don't stall.


(Want to be profiled? Just fill out your Vator profile and we'll find you! Or you can email

Box provides secure and scalable content sharing.

Related companies, investors and entrepreneurs

Description: Box provides secure, scalable content sharing that both users and IT love and adopt, including 82% of the FORTUNE 500. Box's dynamic, fle...
Aaron Levie

Related news

blog comments powered by Disqus

Featured Stories

Other episodes of this series

Today's Entrepreneur: David Gritz


Today's Entrepreneur

by Mitos Suson
No. 1 Mistake: No. 1 mistake is failing to plan for the next level

Today's Entrepreneur: Ricardo Cuervo


Today's Entrepreneur

by Mitos Suson
No.1 Mistake: Giving up on an idea too quickly

Today's Entrepreneur: Ryan Pawell


Today's Entrepreneur

by Mitos Suson
No. 1 Mistake: Squabbling

Today's Entrepreneur: Alex Chan


Today's Entrepreneur

by Mitos Suson
No. 1 Mistake: Behind the cash and a phenomenal product lies one key ingredient: it is hustling

Today's Entrepreneur: Ben Lilienthal


Today's Entrepreneur

by Mitos Suson
No. 1 Mistake: They don't realize how hard it is easy to get customer adoption