Link offers to your card with your phone with Linkables

Linkable Networks launches the Linkables platform to digitally link deals and offers to your card

Following up on its recent funding announcement, Linkable Networks (formerly Clovr Media) announced Tuesday that it is officially launching its card-linking digital offers platform Linkables.  It’s also teaming up with 24/7 Real Media to make the platform available to make the platform available to top publishers.

The Linkables platform lets consumers link offers and deals from virtually every media source directly to their debit or credit card so that the offer is registered at the moment of the transaction.  The platform works by allowing a customer to simply scan, tap, or type a code for an offer on their smartphone straight from ads presented on TV, print, online, mobile, or on the radio.  The offer is then automatically linked to the customer’s debit or credit card, thereby saving the customer the hassle of remembering to present the coupon at checkout, while also allowing brands and stores to track offer redemption and inventory movement.

The platform supports 95% of all debit and credit cards in the U.S. and is being integrated by a number of major banks.  Consumers can sign up by clicking on a Linkables ad or registering at MyLinkables.com.

“We have already seen audiences embracing the use of rewards points to purchase products, services and virtual goods,” said Brian Stoller, managing partner at Mindshare, in a statement.  “Linkables is the next evolution of interaction between brands and consumers... The universal nature of the platform and the fact that it does not discriminate amongst credit or debit cards brings a scale that will help brands navigate this new loyalty terrain. I am looking forward to seeing the positive results of the partnership with 24/7 Real Media."

The partnership with 24/7 Real Media will bring the Linkables platform to brands advertising across 24/7 Real Media’s Global Web Alliance, allowing them to create ad campaigns with manufacturer-level deals and discounts that consumers can link to their cards.  As Ari Bluman, President of North American Sales and Operations at 24/7 Real Media, explains, the partnership will be a big boost to advertisers in the Global Web Alliance network because it gives consumers a financial incentive to click-through and engage with ads.