Today's Entrepreneur


Today's Entrepreneur: Anji ISMAIL

No. 1 mistake: Focusing on the idea and not on the business

Innovation series by Kristin Karaoglu
September 12, 2011
Short URL:

Vator’s community is the home to entrepreneurs who embrace their passion and follow their dreams.
Our newly-designed profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs an opportunity to showcase themselves and tell their story. So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entrepreneur, we'd like to hear from you.

Today's Entrepreneur is Anji Ismail, CEO and Founder of Capseo.

According to his VEQ Anji is a thought leader and is good at team motivation and sales management.

You are a(n):

Name companies you've founded or co-founded:

If you are an entrepreneur, why?
I want to change the world.

List your favorite startups:
Fab, Square, Qwiki, Twitter, Mailchimp, Capseo :-)

What's most frustrating and rewarding about entrepreneurship/innovation?

Frustrating :
days only have 26 hours... I mean 24 !

Rewarding :
clients saying that the service is great
employees saying the boss is great

What's the No. 1 mistake entrepreneurs make?

In fact there are two N°1 mistake to me :
1. Focusing to much on the idea and not at all on the business model beside it
2. Mixing up friendship and associates

What are the top three lessons you've learned as an entrepreneur?

Execution is the key
Focus on satisfying clients
Make cash, then improve the product

What entrepreneurs do you most admire and why?

Steve Jobs
he is a guru, a visionary, a tyrant.
everything he touches almost go into gold
he is both an engineer and a great salesman
moreover he is one of the best showman ever seen
he is one perfect team in one person

What do people misunderstand about being an entrepreneur?

1. That being an entrepreneur is not being unemployed
2. That being an entrepreneur is a choice
3. That being an entrepreneur is not working without rules
4. That taking risk is cool
5. That not having holidays, high wage, 9 to 5 and the big package is a shame
6. That entrepreneurs are entrepreneurs to be early retired :-)

Related companies, investors and entrepreneurs

Description: Capseo was part of the Plug and Play Tech Center Startup Camp 2011 Problem : Any website needs to be visible to reach a qualified audienc...

Related news


Featured Stories


Other episodes of this series

Today's Entrepreneur: Dan Donovan


Today's Entrepreneur

by Mitos Suson
No. 1 Mistake: Not seeking external (user) feedback and storming forward to a solution

Today's Entrepreneur: Victor Chapela


Today's Entrepreneur

by Mitos Suson
No. 1 Mistake: Focus too narrowly on the part of the puzzle they feel most competent at

Today's Entrepreneur: Pascal Zuta


Today's Entrepreneur

by Mitos Suson
No. 1 Mistake: Build companies around too small problems

Today's Entrepreneur: Shai Rozen


Today's Entrepreneur

by Melissa Karr
Why: I just can't sit still and fix what I believe needs to be improved in the world

Today's Entrepreneur: Julien Delpech


Today's Entrepreneur

by Melissa Karr
No. 1 mistake: New entrepreneurs are not prudent enough when they build their first Business Plans