Adeo Ressi, founder of TheFunded.com and TheFunded Founder Institute, joined me and Ezra Roizen (Vator Box regular, Ackrell Capital and Strategyfx) as guest host. We took a look at Offbeat Guides, a personalized travel guide, founded by David Sifry, better known as the founder of Technorati.

Here are some our some of our observations:

- Excellent pitch by David Sifry

- Adeo would buy this product. The problem is that he may be an atypical traveler as a) he travels a lot b) he has a lot of money c) he’s interested in the details of places he’s traveling. The norm is people are cost conscious, and that makes him concerned.

- Ezra says Offbeat Guides is cheap enough relative to, say Lonely Planet, that it’s a compelling buy.

- Travelers roam around with a book. So, the printed book is a great idea.

- Ezra and Adeo believe Offbeat Guides is a “volume play.”

- Ezra says that if you fall in love with this product, you’d probably buy a few.

- I said the book's price needs to drop to appeal to the cost-conscious consumer. I'm also very frugal. 

- Adeo says what’s going against Offbeat Guides is that the travel industry is in trouble, and people aren’t exactly taking a lot of trips these days.

- Distribution is key. We all like the Singapore Airlines distribution. 

- Nile Guide is doing a similar thing. But we like the UI of Offbeat Guides.  David did a nice job with the UI.

- We give David “two thumbs” up. Way up!

 (If you'd like to be highlighted on VatorBox, please contact newsroom@vator.tv)