CBS buys CNet for $1.8 bln

Technology trends and news by Bambi Francisco Roizen
May 15, 2008 | Comments (2)
Short URL: http://vator.tv/n/233

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 It's been a couple years since Quincy Smith joined CBS. At the time, many people thought he'd go on an acquisition spree, given his background as an Allen & Co. investment banker whose worked on deals such as Advertising.com's sale to AOL and del.icio.us sale to Yahoo. Since joining CBS, he's been behind the $5 million purchase of WallStrip last year as well as the $280 million purchase of Last.fm.

But many observers have been waiting for something bigger. Well, here it is. CBS valued CNet at $11.50 per share. That's a 45% premium above CNet's shares yesterday. CBS paid a multiple of 19 times 2008 cash flow (EBITDA) and 13 times 2009 cash flow. By comparison, Google is tradig at 19.7 times 2008 cash flow.

So, has Quincy lived up to his goals he shared with me back in November 2006? Here's what he said to me while I was at MarketWatch.

"When I asked Smith whether he's looking for technology or eyeballs, he said that he's more inclined to take a closer look at technologies and platforms that help to deliver content or advertising, or even video search technologies. Smith would not disclose how much CBS has set aside for acquisitions, when I asked him if CBS would pay $1 billion for Facebook. "Facebook has a fantastic group of guys," he said, underscoring Facebook's ability to understand the Internet generation and the type of programming that might be popular. "I won't rule anything out," he added. "We could do a huge content deal... [but] it's all theoretical."

Smith said that communities/social networks are increasingly core to any media company and that CBS wants to either buy, build or partner to establish communities online. To be sure, Smith is looking for young companies. (Aren't all media companies?) "While you're talking to a reformed investment banker, there are a lot of things we can do with commercial relationships," he said. "I'm not inclined to buy a YouTube, unless they're six guys and a dog who would appreciate working on building a platform."

(Editor's note: We'll be having Mike Marquez, VP of corporate strategy at CBS Interactive, as our guest host on Vator Box. Watch for that episode in a couple weeks.)

 

Comments

Jimmy Wu
Jimmy Wu, on May 15, 2008

My initial reaction was, what a strange combination. Not really sure how CNET and its various properties fit under the CBS umbrella. Quincy is one smart guy and maybe as Bambi references, the acquisition is for technology and not just content. That would make more sense to me than just buying inventory.


Thom Calandra
Thom Calandra, on May 17, 2008

It's always a kick to see nice folks, in this case CEO Neil Ashe and his team at CNET, shake off the cobwebs and soar. I think Neil and his team will propel this pioneering news company into a galaxy of wanna-be media stars.

Having CBS as the deep-pocketed network acting as sugar-daddy might seem a bummer to skeptics. And hey, they have a right to wonder about the Tiffany network. Yet I believe -- years after CBS dipped its toes into the multimedia world with MarketWatch -- that CBS is ready to dissolve its own cobwebs.

As for this world of media that keeps getting nuttier and nuttier, let' face it: even lousy media properties deliver thick cah flow. Once the branded content starts to flow, the paragraphs and vid-streams and so on perpetuate and perpetuate. We're talking what, 4 times sales for CNET? In reality, that 4x number is almost a 4x profit multiple, that's how intense the cash flow is from Internet and TV media properties.

Let the scrum begin: Next off the block? Motley Fool? Stockgroup? Hey, Vator.tv? ANY PROPERTY WITH DATA, NEWS AND MOXIE, PLUS A RECOGNIZABLE NAME/BRAND, IS FAIR GAME. Sports. Finance. Hollywood. Motown. Gaming. Even the soccer mom networks that are empowering ordinary folks with the ability to edit their own music videos, assemble their own sports teams, diagnose their own health challenge, even those networks are fair game for the big media buyers.

Let the scum begin.

Thom Calandra at thomcalandra.com


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