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Kellogg Cup Business Plan Competition

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This competition is only for Kellogg students.

The goal of this competition is to expand each student’s understanding of the dedication, skill and extremely hard work required in today's new venture process.  Although some teams may go on to implement their plans, the first and foremost objective of the competition is education.  Participants will learn about new venture creation through their work with faculty and mentors, team efforts and presentations to the judges.

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Congratulations to the 4 finalist teams:

  • Sprout
  • Wine With A Passion
  • Taazza Indian Grill
  • True Yardage

Watch these teams compete head-to-head on Thursday, May 29, 2008 in Evanston, Illinois at the Kellogg School's Allen Center from 4p-7p.
All finalists will receive $1,000 cash and the prizewinner takes home $7,000 cash for total cash prizes of $10,000.

Check out the list of teams, along with information about each, below.


The presentation format involves a 15-minute show plus 15 minutes of question and answer with a panel of judges
The audience will consist of students involved with New Venture Formulation course, either past, present or future
The judges are Kellogg alumni with extensive experience evaluating entrepreneurs and their ventures



Email with any questions related to the competition.

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This program is over

7 companies participated in this program