yogatailor is featured on the Palo Alto Patch. "Startup Tailors Yoga To Busy Professionals, Parents
YogaTailor.com customizes your yoga workout, whether you have back pain, just gave birth, or only have 10 minutes to spare." read more : http://bit.ly/l9ZBBr
on June 01
We finally got streaming video and ipad/iphone to like each other. Custom Fit Online Yoga Videos now at yogatailor.com on your ipad/iphone. The ipad is really ideal to do yoga in the living room or the deck
on May 04
Lululemon cracks the code to monetize on yoga - a stock market favorite with more than 625 million dollars in revenue over last 12 months. their secret? community building - http://bit.ly/hvM2aM
on March 09
YogaTailor is like Pandora, for online Yoga Videos
There are plenty of websites that do online yoga videos but yogatailor has a very unique approach, customized and personalized sequences that are tailored within seconds and streamed. For the user this means easy and simple access to personalized yoga instruction wherever they are , whenever they want.
The user clicks on a couple of buttons selecting amount of time available, ability and any restrictions (like pregnancy, back pain) and within a few seconds, a customized yoga session starts streaming. The website keeps track of the user's progress so that the sequences are different and adapt based on the user's progress.
Ramesh Padala is the founder and ceo of yogatailor. Ramesh loves technology and has been working at various tech cos in the SF bay area since 1996. He came up with the idea after being frustrated by the lack of a good source of yoga videos that one could use to do yoga regularly. Ramesh loves coding in Ruby on Rails, has a passion for agile and lean methodologies. He has also run large teams at companies like Synopsys and worked at startups like Delsoft (acquired by Ikos) and Xoomsys (a benchmark, morgenthaler funded cloud simulation company)
YogaTailor is a subscription based service, $7.99 gives full acess to unlimited customizations. Packages for an year start at 59.99
There is a 15 day free trial to help users decide if they want to get the paid subscription.
There are 3 major competitors - other online providers, DVDs and real Yoga Studios
1) Simplicity- its like the difference between at&t DVR and Tivo... Try going to youtube or myyogaonline and find a video that is suitable for you... try the same at yogatailor. With 2-3 clicks, you have a video thats been customized for you
2) DVDs get stale, after a few runs, you get bored. Not with YogaTailor. Everytime the user logs in, they get a new sequence - keeps the workouts fresh and the user stays motivated
3) Real Studios can get very expensive. A single visit to a Yoga Studio in San Francisco is about $10. On YogaTailor you can get a whle month of acess for $7.99
4) Convenience - For people who travel or have busy lives (work, kids, groceries, baby sitters) , YogaTailor is a real boon. We(YT) get a lot of feedback from single moms and traveling execs who want to be able to do yoga more regularly.