Location: Palo Alto, California 94302, United States

Founded in: 2010
Stage: Revenue generating
Number of employees: 1-5
Short URL: vator.co/yogatailor

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Betty Jones
MKtg, yogatailor.com

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yogatailor

Custom Yoga Anytime Anywhere
Startup/business
California, United States United States

http://www.yogatailor.com

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Betty Jones (MKtg)

Our users did 14510 minutes of customized online yoga @yogatailor last week! Our users ROCK!... we mean... OMMMM on December 05

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I like this update!

Mimi Chen liked this update

Betty Jones (MKtg)

Awesome response to Weekly tracking reports >50% opens!! http://www.yogatailor.com/WorkLifeYogaBlog/2011/weekly-tracking-added-to-yogatailor-finally/ on December 02

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I like this update!

Julian Flynn liked this update

Betty Jones (MKtg)

This made our weekend, one of our customer tweets - "I am so grateful for yogatailor and am looking forward to more (sessions)". on August 19

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I like this update!

Betty Jones (MKtg)

RT @annabehle: @yogatailor really enjoying your workouts so far and wanted to say a quick thanks! Looking forward to more on August 05

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I like this update!

Betty Jones (MKtg)

Vote for us for the VatorSplash event. Just go to http://vator.tv/company/yogatailor and click on Vote button at the upper right corner on July 31

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I like this update!

Betty Jones (MKtg)

Vote for us for the VatorSplash event. Just go to http://vator.tv/company/yogatailor and click on Vote button at the upper right corner on July 31

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I like this update!

Betty Jones (MKtg)

Vote for us for the VatorSplash event. Just go to http://vator.tv/company/yogatailor and click on Vote button at the upper right corner on July 31

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I like this update!

Betty Jones (MKtg)

Vote for us for the VatorSplash event. Just go to http://vator.tv/company/yogatailor and click on Vote button at the upper right corner on July 31

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I like this update!

yogatailor received a vote in the competition: Splash Competition San Francisco (Sept. 2011)

yogatailor joined the competition: Splash Competition San Francisco (Sept. 2011)

Betty Jones (MKtg)

We are doing an awesome "facebook deal" : $28 for 6-Month Online Yoga Membership at yogatailor https://www.facebook.com/pages/promotions/?ppid=10150345473112995 on July 30

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I like this update!

Kasha Ritter, Bambi Francisco Roizen liked this update

Betty Jones (MKtg)

RT @hlthhappy: Just did a custom yoga session @yogatailor yogatailor.com via @yogatailor coolest site ever! #yoga #fitness #exercise on July 13

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I like this update!

Bambi Francisco Roizen liked this update

Betty Jones (MKtg)

"Home Sweet Om" says Shape Magazine about custom online yoga videos from YogaTailor : http://www.yogatailor.com/wordpress/2011/06/home-sweet-om-shape-magazine-faves-yogatailors-online-yoga-video-platform/ on June 10

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Betty Jones (MKtg)

yogatailor is featured on the Palo Alto Patch. "Startup Tailors Yoga To Busy Professionals, Parents YogaTailor.com customizes your yoga workout, whether you have back pain, just gave birth, or only have 10 minutes to spare." read more : http://bit.ly/l9ZBBr on June 01

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Betty Jones (MKtg)

We finally got streaming video and ipad/iphone to like each other. Custom Fit Online Yoga Videos now at yogatailor.com on your ipad/iphone. The ipad is really ideal to do yoga in the living room or the deck on May 04

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Betty Jones (MKtg)

yogatailor is now on the toshiba app place : http://bit.ly/eZh0Nu on April 13

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Bambi Francisco Roizen liked this update

Betty Jones (MKtg)

parentsconnect.com says "This site lets you create customized yoga videos based on your skill level and how much time you have to exercise. Perfect for busy moms. Can we get an "OM" for that? " http://www.parentsconnect.com/articles/customized-workout-routines-websites.jhtml on March 27

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Bambi Francisco Roizen liked this update

Betty Jones (MKtg)

Lululemon cracks the code to monetize on yoga - a stock market favorite with more than 625 million dollars in revenue over last 12 months. their secret? community building - http://bit.ly/hvM2aM on March 09

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Betty Jones (MKtg)

Wired UK : http://www.wired.co.uk/magazine/archive/2011/02/start/trend-surfing - "Content by the minute People are more likely to hit play for videos they have time for.Yoga lovers can do the same on YogaTailor, which offers workout videos that run for the available time." on February 01

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Betty Jones (MKtg)

startuptunes features yogatailor : http://startuptunes.com/2011/01/26/yogatailor-customize-your-yoga-practice-session/ on January 31

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Kasha Ritter liked this update

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Company description

YogaTailor is like Pandora, for online Yoga Videos

There are plenty of websites that do online yoga videos but yogatailor has a very unique approach, customized and personalized sequences that are tailored within seconds and streamed. For the user this means easy and simple access to personalized yoga instruction wherever they are , whenever they want.

The user clicks on a couple of buttons selecting amount of time available, ability and any restrictions (like pregnancy, back pain) and within a few seconds, a customized yoga session starts streaming. The website keeps track of the user's progress so that the sequences are different and adapt based on the user's progress.

Team

Ramesh Padala is the founder and ceo of yogatailor. Ramesh loves technology and has been working at various tech cos in the SF bay area since 1996. He came up with the idea after being frustrated by the lack of a good source of yoga videos that one could use to do yoga regularly. Ramesh loves coding in Ruby on Rails, has a passion for agile and lean methodologies. He has also run large teams at companies like Synopsys and worked at startups like Delsoft (acquired by Ikos) and Xoomsys (a benchmark, morgenthaler funded cloud simulation company)

Business model

YogaTailor is a subscription based service, $7.99 gives full acess to unlimited customizations. Packages for an year start at 59.99

There is a 15 day free trial to help users decide if they want to get the paid subscription.

Competitive advantage

There are 3 major competitors - other online providers, DVDs and real Yoga Studios

1) Simplicity- its like the difference between at&t DVR and Tivo... Try going to youtube or myyogaonline and find a video that is suitable for you... try the same at yogatailor. With 2-3 clicks, you have a video thats been customized for you

2) DVDs get stale, after a few runs, you get bored. Not with YogaTailor. Everytime the user logs in, they get a new sequence - keeps the workouts fresh and the user stays motivated

3) Real Studios can get very expensive. A single visit to a Yoga Studio in San Francisco is about $10. On YogaTailor you can get a whle month of acess for $7.99

4) Convenience - For people who travel or have busy lives (work, kids, groceries, baby sitters) , YogaTailor is a real boon. We(YT) get a lot of feedback from single moms and traveling execs who want to be able to do yoga more regularly.

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Click Thru Demo of the yogatailor - home of custom online yoga videos
Posted: January 21, 2011
(66 views)