About the company

Location: 1700 S. Amphlett Blvd., Suite 202 , San Mateo, California 94402, United States flags/United States.gif
Founded in: 2007
Stage: 1.0 (formal launch)
Number of employees: 6-15
Completed funding: VC A Round
Funding history:
- Date: 06/2008, Series A: $6.0M .
Investor names: DFJ, WPP
Short URL: http://vator.tv/c/ea8
Profile creation: February 25, 2009
Last updated: March 11, 2010

Categories

Business to Business, Internet Search, Marketing/Advertising, Software as a Service

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Followers (1282)

 
 
 
 

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Tags

sem, seo, ppc, saas, lpo, search, engine, marketing, optimization, Landing, page, pay-per-click, web,

Yield Software, Inc.

Web Marketing Made Easy
Startup/business
flags/United States.gif California, United States
http://www.yieldsoftware.com

Yield Software's complete Yield Web Marketing Suite for Business and for Agencies includes a Paid Search Optimizer for management of PPC campaigns; Natural Search Optimizer for improved SEO and page rank; and Landing Page Optimizer, which includes a multivariate test engine to ensure landing pages are converting as well as possible.  Our system enables businesses of all sizes and growing agencies to fully embrace the potential of search marketing across Google, Bing and Yahoo! All of which leads to increased traffic to websites at a lower overall cost, resulting in greater conversion rates and increasing revenues.  Try a free 15-day trial or learn more at www.yieldsoftware.com.
 

Latest updates

1282 Followers see details »
11787
Derek Gordon (VP, Marketing)
WebProNews Interview of our CEO, Matt Malden at SMX West at last week's SMX West: http://www.yieldsoftware.com/2010/03/smx-west-2010-the-webpronews-live-interview/ on March 11
11787
Derek Gordon (VP, Marketing)
Aardvark, an awesome wave and a good buzz (or, Google's social revolution): http://www.yieldsoftware.com/2010/02/aardvark-an-awesome-wave-and-a-good-buzz/ on February 15
11787
Derek Gordon (VP, Marketing)
Third post in Yield Software's social media marketing series for beginners: http://www.yieldsoftware.com/2010/02/social-media-marketing-part-3-industry-examples/ on February 08
11787
Derek Gordon (VP, Marketing)
Yield Software launches new, free SEO Analyzer. Conduct fast health checks on your website and get an instant, informative top-level analysis. http://www.yieldsoftware.com/2010/02/watch-this-introducing-the-free-seo-analyzer-and-more/ on February 02

Business model

Minimum monthly subscription or a percentage of PPC spend, which ever is greater.
 

Competitive advantage

Only Yield Software "closes the loop" on search engine marketing (SEM) through our fully integrated, Web-based Yield Web Marketing Suite. Search marketing is most effective when three key elements in the equation are in perfect alignment: pay-per-click (PPC) advertising campaigns; websites optimized for natural (or organic) search (SEO); and landing pages that are optimized for peak conversions (LPO).  

 

To date, achieving this closed-loop ideal has been a highly manual, time-consuming process that relies on multiple disaggregated tools and consultants that, to many, feels mysterious and headache-inducing.  Our Yield Web Marketing Suite goes a long way toward addressing these issues by automating the processes and optimization of PPC, SEO and LPO within an easy-to-use, cloud-based app.  Where advertisers are required to take an action, we create clear, easy-to-understand action item lists that simplify even those most complex tasks. All of which leads to lower costs, higher volume and improved conversion rates.

 

It's why we say our Yield Web Marketing Suite is the complete, easy and profitable way to grow your business online.

 

Management Bio

Check out the Yield Software Management Team Page to learn about:

  • Matt Malden, founder & CEO
  • John Coker, co-founder & CTO
  • Derek Gordon, Vice President of Marketing
  • Matthew Baird, Vice President of Engineering
 

IP and defensibility

Currently, Yield Software has four patent applications in process.
 

US traffic of Yield Software, Inc.

US traffic of www.yieldsoftware.com
 
The number of people visiting a site.
Compete ranks the top one million websites in the U.S. based on the number of People the domain attracts each month.
The number of visits made to a site. A person can only be counted as one person in a month, but can make multiple site visits.
The total time spent on a domain as a percentage of the total time spent online by all U.S. internet users.
The number of minutes an average visitor spends on a site during each visit.
The number of pages an average person views on each visit to a domain.

Worldwide traffic of Yield Software, Inc.

Worldwide traffic for the website www.yieldsoftware.com

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Content playlist
Yield Software Launch Complete Web Marketing Suite
Posted: March 31, 2009
(4293 views)

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