WEB/MOBILE SHOPPING BASED AD'S PLATFORM FOR RETAILERS
'WEB SEARCH WILL NEVER BE THE SAME'
Advertising methodology is evolving and traditional print media is not fulfilling the expectations of local small and medium size business owners, now more than ever they are turning to the internet as a platform to showcase their products and services. Paper media is going to be obsolete pretty soon and this is the moment and time to come along with this solution.
Small business in major cities and small towns have been suffering constant ups and downs in the last few years, Main St and surrounding areas are been affected by major corporation associations and the like, as a result of this mainstream Main St has been loosing its value as a the center for retail commerce and services. On the other side printed media advertising lately has not been able to make a substantial improvement to boost sales in a significant percentage.
THE SOLUTION Overview
We are developing a robust and sophisticated online and mobile advertising solution called Multifunctional Ad Module's®, this component merged onto a geo-social environment comes to address this problem and bring back business and close relationship between consumers and retailers are in need for.
Our solution brings a new panorama to the equation by creating a portal of opportunity for both the retailers and services on one side and in the other side eager customers in need of offerings from their local stores that they currently do not have access to in an organized, fun, creative, competitive and entertained driven ecosystem, this is something very deferent to how yahoo, bing and google present their local search and advertising to the user.
The local o big advertiser in exchange can do a real local zip code campaign to a complex detailed and timed worldwide campaign in matter of minutes. What we'll be creating with our solution is a single portal for all small businesses worldwide and at the same time a single entertainment portal for local, music, videos, sports, local events, travel, TV guide, news, traffic, weather, flight info and relevant Poi's; its time to start the website organization and that's why we founded xexi inc (xtreme entertainment .xtreme intelligence) to start the web organization and start a new path to united progress.
Rick is a USAF veteran (1985-1992) with 25 years of Military/Government/Health Care/Business and Technology experience in many verticals, niche technologies and disciplines and possess an unsurpassed experienced in latest technologies and apply them to the correct business processes to improve efficiencies, services and revenue. Rick has worked with hundreds of organizations, small and large across the US. Rick is also the Founder and CEO of River Technologies (2000) a technological company based in NY that specializes in developing, testing and establishing emerging technologies for companies of any size. Before this venture Rick was the VP of Business development at IQM2 a software startup for meeting management, agenda, minutes and web streaming for public meetings on the government sector, before this Rick was also a key Business Development consultant at FBC where he increased membership pool, deal negotiation that saved thousand of dollars on new vessel acquisitions., prior to this company Rick was a Global Account Executive for Lanier World Wide an Enterprise Document Management Software Solutions company where he established strategic relationships and partnerships to penetrate Fortune 500 companies market. Rick was also the Director of enterprise applications for the New York Presbyterian Hospital.
Rick holds a BS MIS (Dean's List) from the New York Institute of Technology and lives in Long Island New York.
Patrick Angel Co-Founder COO
Patrick Angel 20 plus years career spans many related areas in the computer software industry, mostly with fortune 500 companies, including VERIZON, American Airlines, IBM US Bank and MCI. His work internationally has covered both Mexico and South America (Caracas, Venezuela and Brazil). Because of his ability to manage multi-million dollar projects successfully identify opportunities, motivate people and build alliances, Mr. Angel was also asked to lead several efforts in Latin America for US based companies, he led in 1993 the effort to verify implementation of new phone network in Mexico resulting from an MCI/ Banamex joint venture worth over ($75MM). Throughout his career he has received several awards and even had company specific and public news articles published (IBM, CommuniqAA, Denton County News, Kansas City Star). Mr. Angel received his business degree with Honor's (Dean's List) in El Paso Texas and also holds an MBA in International Business and Finance.
Carlos Reinoso Founder &CEO
Carlos Reinoso is the Founder of xexi inc, an interactive portal for small to medium business that uses the leverage of location based services and social networking to engage consumers with business across the USA Canada and eventually the world; this multi-platform will operate throughout a chain of independent contractors strategically localized across the nation. Carlos Reinoso has been also charting the growth of xexi Inc multi-platform development, its distributed local advertising network and its mobile strategy. Mr. Reinoso previously served as Operations Assistant for CWG Wireless where he drove key structuring initiatives across the division's then 60+ employees, while at CWG he also served as interim technical manager. Prior to that, Mr. Reinoso served as the Operation manager for The Mortgage Zone a very successful Mortgage Company in which he successfully managed to bring millions of dollars in loans to its pipeline. Before joining TMZ, Mr. Reinoso held the position of Senior Staffing Coordinator for CTI and Tempositions a large temporary staffing firm from New York. Prior to that Mr. Reinoso has held various management positions in few other manufacturing companies. Mr. Reinoso has a B.S. in Business & Management from the University of Guayaquil, Ecuador. Mr. Reinoso was also an Honor Student and consummated athlete. An immigrant native from Ecuador South America, Mr. Reinoso currently resides in Long Island NY.
BUSINESS MODEL AND BARRIERS TO ENTRY
We define our company as a complete core of integrated advertising and social network platforms that has a combination of three core business models:
INTEGRATED REVENUE SYSTEM
Online Dynamic Advertising Model (PPC, PPI, PPA).
Mobile in-application Advertising Model (PPC, PPI, PPA).
Our competitive advantage relies in our capacity to aggressively gain market adoption
and share in two main channels the first one by putting a direct selling channel as soon
as we launch our products and services and the second one our wow intuitive and easy to use interface and more importantly the way will organize retail and business services information and events in an easy to locate everything environment.
These are the barriers to entry in our competitive landscape:
- An easy to use and comprehensive mass portal and mobile application with rapid user
- Time to local markets.
- Flexibility and Capability to enter new markets at the scale and speed we've planned
MARKETING PLAN AND DISTRIBUTION CHANNEL
Our core advantage is in our channels of distribution that will include direct-in-house sales personnel to handle major accounts for Web and Mobil advertising.
For small and medium size business accounts will use a force of about 15k independent contractors (Personal Consultants. PC's) distributed strategically across the country by major and local staffing agencies with whom will make business relationships to serve quickly and efficiently those local accounts.
Will be able to use the expertise and unique structure of these agencies to penetrate and gain systematically market share and at the same time been able to manage growth accordingly.