Twelvefold Media
Location: 425 Brannan Street, 2nd Floor, San Francisco, California 94107, United States United States
Founded in: 2004
Stage: Revenue generating
Number of employees: 50+
Funding history:
- Date: 05/2011, Series C: $7.8 M
Investors: Bridgescale Partners, Adams Capital Management, Bob Colman
Short URL: vator.co/twelvefold-media

Twelvefold Media

Capture Emotion
Startup/business
California, United States United States
http://www.twelvefold.com
About
Activities
Video/documents
News
Company description

Twelvefold Media (formerly BuzzLogic) is the only emotive-based media company that helps brands target, reach and persuade engaged audiences by delivering the right ad, in the right place at the right time to the most motivated customers in the right mindset.

Twelvefold creates customized digital media packages with proprietary technology that utilizes emotive-based targeting at the page level and real-time bidding—at scale and without cookies—to achieve superior results and insights for brands and advertisers.

Clientele includes Kraft, Toyota, Best Buy, Microsoft, and Starbucks. The company is headquartered in San Francisco with offices in New York, Chicago and Los Angeles

 


Team
Business model

Twelvefold is rewriting the “rules” as the first and only digital media company to offer agencies and brands emotive-based targeting based on an understanding of a page’s content and its effect on audience. We understand the power of online advertising and the importance of connecting with consumers by having the right ad in the right place at the right time.

To that end, we have focused our investment and innovation on building a technology platform that ranks and scores influential and authoritative content, while understanding the emotional mindset of the audience—ultimately driving superior ad performance, relevance and engagement.