Recently Teresa Dentino, Founder and CEO The Financial 411, visited with Michael Finney on KGO to discuss her call for consumer behavior in the new economy and why: "Cash is the NEW Black."
We are the only web destination that is specifically designed for women who are seeking to become truly engaged with their finances. A combination of divorce and outliving their spouses will force nine out of ten women to take control of their families' financial future at some point in their lives. To help the many women who come to this juncture unprepared, we offer a customized approach that is highly divergent from those offered by the major firms and web resources.
By combining our founder's 25 years of experience in the financial industry with exhaustive academic research on how women learn and why they often have a disconnect when it comes to financial matters, we have developed a new kind of financial education. Focusing on financial literacy, it engages women in an experiential learning process that is designed to give them a point of orientation from which they gain the confidence and knowledge to take control.
Through a nascent web portal, individual consultations, strategic partnership with investment firms, and traditional media, we want to help women prosper by bringing them our revolutionary program across all channels.
Hosting new monthly Divorce Prep Financial Clinics to mitigate excessive 'money leakage'. Details and Reg: http://www.womengetfinanciallyfit.com/
on January 21
Market research points to a growing demand for financial literacy among all women, particularly the 70 million baby-boomers who are poised to experience widowhood, divorce, and inheritance. As a financial consultant, we are already profitable, but we see great potential in an advertising-based portal because advertisers will be able to focus on the burgeoning female constituency this audience promises. We also plan to publish our program using traditional media, and we foresee potential strategic partnerships with financial institutions, investment firms, and women's groups. We have recently launched the first book in a series as a companion educational tool for our model.
Most financial websites and investment firms cater to women by repackaging their content in a pink wrapper. They advise women by telling them what to do, offering one-size-fits-all advice that does nothing to prepare women for the future.
Through 25+years of groundbreaking research and experience, we've learned a lot about the social and psychological barriers that prevent women from getting involved in their finances. Our program addresses those barriers and takes all the intimidation out of the educational process. There's currently nothing like it in the financial world programming.
We have cultivated content delivery methods for women that are years ahead of the curve, and we are uniquely positioned to leverage these methods.
As a new stockbroker 25 years ago, Founder and CEO Teresa Dentino realized that her female clients were underserved by the investment community. Through years of academic research and empirical study, she has developed unique expert standing in the field of financial education for women. Her programs have helped thousands of women take control of their financial future.
Teresa earned the National Association of Securities Dealers licenses (NASD Series: 7, 3, 63, 65, and 24) in San Francisco in 1985, and achieved the highest designation of Principal. After her early years in financial services, working for three multi-national brokerage firms, and serving on several Boards of Directors, she successfully launched and managed her own full-service securities firm.
Ms. Dentino's latest venture, The Financial 411, is a consulting-only practice with no investment advisory services. Teresa is also a certified mediator and a certified divorce financial analyst. Her services include private consultations, tel-coaching, workshops,training and conference speaking. Recently she published the 1st volume in a series of how-to books for women under the title: What Your Mother Never Taught You About Money. Consulting on a wide range of money management habits and personal finance topics, Ms. Dentino works with clients throughout the Bay Area and internationally.
Ms. Dentino provides not only an insider's understanding and experience of how Wall Street works, but the insight to help individuals and families navigate the thorny money issues and discussions that so often present costly stumbling blocks. A long-time advocate of teaching children about money, she has successfully worked with families and parents to see that their children become responsible and practical money managers.
In her free time, Ms. Dentino participates in numerous community services, loves to play Polo and rides with the local foxhunting group.
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