As an investor in this company, I have been continually impressed with the product, the team, and the potential for growth. The market is wide open, and I'm excited to see such an exciting company take it by storm.
SweatGuru makes it easy to connect people to fitness professionals, creating an accessible community full of training options for the public and an easy to use booking system for trainers.
SweatGuru has some impressive plans to disrupt an area that is in dire need. While they work on the technology to connect your one profile with the ability to sign up for different kinds of fitness services, they're also building a community and great content. No easy task but they're well on their way.
Very impressed with what the team at SweatGuru is working on. Looking forward to see them grow this exciting product.
SweatGuru is the first marketplace that brings people together around fitness classes and experiences. By allowing anyone to organize, discover, book and share fitness classes online, SweatGuru takes the work out of working out. The company also helps small and medium-size fitness businesses get online and be more successful.
SweatGuru is the first marketplace that brings people together around fitness classes and experiences. By allowing anyone to organize, discover, book and share fitness classes online, SweatGuru takes the work out of working out. The company also helps small and medium-size fitness businesses get online and be more successful. By offering the first easy to use, affordable tools for marketing, scheduling, payments and staying in touch with clients, SweatGuru allows fitness professionals to spend more of their time teaching, and less time behind a desk.
Jamie Walker, Founder and CEO:
Jamie Walker is the CEO and co-founder of SweatGuru where she leads business development and marketing for the San Francisco-based start-up that will launch in summer of 2013. Jamie and co-founder, Alyse Mason-Brill, bring more than 15 years of combined technology, marketing, and entrepreneurial experience to SweatGuru, their second joint venture.
Prior to SweatGuru, Jamie and Alyse have owned and operated Fit Approach, a wildly popular San Francisco boot camp, blog, and online community whose “Sweat Pink” motto has inspired more than 5,000 global members and 20,000 monthly visitors to lead healthy lifestyles. Before she was bit by the start-up bug, Jamie spent seven years in Silicon Valley working in high-tech corporate communications with enterprise software and consumer technology companies such as Salesforce.com, Workforce Software, Jigsaw, Blinkx and others.
A NASM and Yoga Alliance certified instructor, food-loving vegan and avid ultra marathoner, Jamie’s passion for health extends into everything she does. She has been featured in Forbes Woman, Trail Runner Nation, The San Francisco Chronicle, BlogTalk Radio and more. She is a featured speaker and yoga leader at conferences such as BlogHer, FitBloggin, IDEA World, and CaptialOne 360 Entrepreneurship classes. She is also an IDEA Fit Inspired Advisor. Jamie holds a degree in Political Science from the University of California, Berkeley.
Alyse Mason-Brill, CPO and co-founder:
Alyse Mason-Brill is CPO and co-founder of SweatGuru. Her background in wellness, technology and writing have led to her role leading product and operational strategy for the San Francisco-based start up. SweatGuru will launch in the summer of 2013. Alyse and co-founder Jamie Walker bring more than 15 years of combined technology, marketing, and entrepreneurial experience to SweatGuru, their second joint venture.
For the last four years Alyse and Jamie have owned and operated Fit Approach, a wildly popular San Francisco boot camp, blog, and online health community. Here Alyse has led operations, product, brand strategy and design, and has built a community of more than 5,000 active members, 20,000 monthly visitors and 2,000 brand ambassadors who spread the “Sweat Pink” message globally.
Prior to SweatGuru and Fit Approach, Alyse found her calling in the health world when she managed operations for HealthWorks, Kaiser Permanente’s workforce wellness offering. For HealthWorks she developed new CRM systems, analytics tools, and drove marketing campaigns to onboard some of Kaiser’s most notable corporate customers. Prior to Kaiser she taught writing at the University of Chicago.
A dancer-turned-yogi, intrepid urban cyclist, and design fetishist, Alyse loves turning big ideas into reality and geeking out on new technologies. She has been featured in The San Francisco Chronicle, as a speaker at Fitbloggin’, IDEA World, CaptialOne 360 Entrepreneurship classes, and California College of the Arts. She is an IDEA Fit Inspired Advisor. She holds an M.A. from the University of Chicago and a B.A. with honors from the University of California, Berkeley.
Jeremy Mason-Herr, Lead Engineer:
Jeremy is the lead engineer for SweatGuru. Prior to joining the SweatGuru team, Jeremy architected and developed platforms to automate workflows for B2B marketing companies. His work reduced product turnarounds from weeks to minutes and standardized and integrated information across hundreds of companies and millions of products.
When he’s not coding, Jeremy is an avid rock climber, surfer, and cyclist. He loves building things—from bamboo bicycles to geodesic domes, and from custom surfboards to his most recent project: a 3D printer. Jeremy has a B.S. from the University of California, Santa Cruz.
SweatGuru will be free for consumers, and offered as a competitively priced subscription for businesses. Subscription for businesses ranges from $19-99. Additional revenue will come from advertising, affiliate programs, lead generation tools, and corporate wellness programs.
The nearly 1 million fitness businesses in the United States need a simple, cost-effective way to manage class scheduling, revenue, and customer relationships. Currently, less than 1% of non-gym fitness businesses use software to manage and grow their businesses: the remainder rely on fractured, paper-based tools.
Low adoption of business management software reflects a gap in the marketplace: despite industry size and growth, innovation in the B2B fitness technology space has lagged, and existing competitors have been slow to respond to customer demands.
80% of consumers want to schedule fitness classes online, and currently rely on a combination of internet searches and Yelp to discover fitness classes. There is an opportunity to streamline this time-consuming discovery process in a way that benefits both consumers and businesses.
Currently, no product on the market offers both a front-end and backend solution for fitness businesses. Bringing those two sides together on the same platform not only helps grow the existing business but also helps bring in new market opportunities via new customers and new advertising streams.
There is a significant market opportunity for a comprehensive solution that addresses consumer and business needs on a single platform.